What do <x> want?
Money!
Cyberespionage and ransomware attacks are on the increase, according to the latest annual edition of Verizon's breach report. Organisations in manufacturing, the public sector and education bore the brunt of spying attacks, it adds. Mounting high proliferation of propriety research, prototypes and confidential personal data …
I proposed that years ago for protecting bank records of high value clients - drop a couple of false ones in the system (of course, known to the top and audited to prevent giving the banks more tools for fraudulent activity).
If someone is trying to dump a list of high value clients, they'd hit those records too at which point you have your alarm trigger to follow up.
Sadly, this is not allowed by most financial authorities (for reasons of fraud prevention as mentioned above).
On the whole those honeypots seem to be directed at detecting and analysing attacks. What I had in mind was to provide content that could be sold on the industrial espionage market but would waste a lot of the purchasers' time by being a known dead end. Something like, say, a production process that had been looked at and abandoned because it was too costly and had too low a yield.