back to article Burger King's 'OK Google' sad ad saga somehow gets worse

Fast food chain Burger King is doubling down on an ad campaign designed to activate the Google Home appliance, even as Google and the public at large object. The 15‑second ad features an actor who says, "OK Google, what is the Whopper burger?" in an attempt to force the Google Home devices of viewers to navigate to the …

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  1. Number6

    There's only one thing worse than people talking about you...

    (Although United Airlines might disagree at the moment.)

  2. Richard 12 Silver badge

    Still haven't got my rat burger :(

    1. Anonymous Coward
      Anonymous Coward

      Don't be so sure!

    2. BillG
      Happy

      Best Commercial

      Best Burger King commercial ever - I give you - Manthem!

      https://www.youtube.com/watch?v=v9e4QD1zm0Q

      Of course it was banned.

    3. Wokstation

      Rat Burger

      Millennium hand and shrimp!

      1. Mark York 3 Silver badge
        Paris Hilton

        Re: Rat Burger

        Heat N Serve!

        https://www.youtube.com/watch?v=6UUalL4Swz4

        PH because she will put pretty much anything into her mouth.

      2. Sam Therapy

        Re: Rat Burger

        Buggrit!

    4. kain preacher

      https://www.youtube.com/watch?v=yeyC52zeSGA

  3. Anonymous Coward
    Anonymous Coward

    Correction!

    "medium-sized child"

    Don't you mean "flame broiled, medium-sized child?" Sheesh!

    These ads are making great sport of the Google device, and are much less annoying than the adverts that Carl's Jr. used to show with outrageously hot, skinny, chicks eating gigantic, grease dripping, super burgers. It just put me off their crap for good. At least a Whopper is a decent burger, the double too. And until they start having people rubbing their genitals against the burger, I might have one once in a while. Not more than once a week though. That's a lot of fat all at once. Tasty, but deadly in large doses. Like live bees.

    1. jake Silver badge

      Re: Correction!

      "At least a Whopper is a decent burger"

      BWAHAHAHAHHAHAHAHHAHHAA!

      ::whew:: I'm done, but thanks for asking.

      That was almost as dangerous as The Goodies "Kung Fu Kapers" ...

    2. John Brown (no body) Silver badge
      Coat

      Re: Correction!

      "Tasty, but deadly in large doses. Like live bees."

      So, what exactly do live bees taste like?

      1. Anonymous Coward
        Anonymous Coward

        Re: Correction!

        crunchy

      2. TheRealRoland
        Coat

        Re: Correction!

        Crunchy, with a slightly 'stingy' aftertaste left on the palate.

        1. jake Silver badge

          Re: Correction!

          Actually, they are sweet & sour with a hint of bitterness.

    3. Dagg Silver badge
      FAIL

      Re: Correction!

      At least a Whopper is a decent burger

      You what! That burger in the picture looks like no whopper that I've ever been served, it isn't sagging or leaking liquid and you can actually see some green stuff in it (I assume that it is lettuce..).

      Looking at that photo gave me a real "Falling down" moment!

    4. Pedigree-Pete
      Pint

      Re: Correction!

      Totally agree AC. Once in a while is fine. I reserved my Double Whopper for the 4 times a year, drop/collect from Uni trips. I doubt that'll kill me. :) PP

      Icon> Later washed down with...

  4. Pen-y-gors

    Please Sir?

    What does "doubling down" mean?

    1. Kevin McMurtrie Silver badge

      Re: Please Sir?

      I think "doubling down" is what happens after you eat a Whopper burger.

    2. katrinab Silver badge

      Re: Please Sir?

      Doubling down :- When you lose a bet, you place another bet for double the amount you lost in the hope of winning it back.

    3. VanguardG

      Re: Please Sir?

      You make one bad decision, so you make a second one that's also bad, hoping they'll either cancel each other out or that two wrongs will make a right.

      As someone else said, it originates from gambling. You lose $1 on a bet, you make a $2 bet next time on the theory that when you win, you get your original loss back. Its a nice theory, but rarely works.

      However, the game of Blackjack (AKA 21) has a gameplay option actually called "double down" (often just "double") that's quite different, as you're doubling your wager within a single round of game play, instead of on successive rounds of play.

      1. Charles 9

        Re: Please Sir?

        It's called "doubling DOWN" because you're gambling double on a card you can't even see (it's dealt face-down and not revealed until after the dealer's hand is resolved). List most things blackjack, there's a time and place for it. Doubling down on a ten or eleven (especially if the dealer's up card is in the middle) is generally a good idea: odds are the dealer will either bust or have a weak stand. If the dealer's up card is a five or six (the most likely to result in a bust), doubling down when you know your next card can't bust you (you're no higher than 11 or soft) can be worth a chance.

        The $1/$2/$4 pattern is known as the "double or nothing" pattern. All you need to get back to zero is ONE win, and depending on how the table plays, it may not take that many hands to do it, making it worthwhile especially on a game like Blackjack where a player with reasonable knowledge of the game has a fighting chance on any given hand.

        1. VanguardG

          Re: Please Sir?

          I suspect the fighting chance you refer is why blackjack tables (like poker) is heavily patrolled by waitresses with alcoholic beverages, to dull the players' faculties as quickly as possible. Note the relative scarcity of such services in the roulette and dice game areas, and near absence around the slot machines - where there's little to no action the player can take to improve his or her chances of a win, therefore there's less benefit to getting them buzzed.

  5. fidodogbreath

    Burger King got what it was after, as "social conversation" on the company was up 300 per cent.

    Of course, all of those Burger King mentions were preceded by expletives. But hey, as long as people are talking about the brand, right?

    1. This post has been deleted by its author

    2. Mark 85

      But hey, as long as people are talking about the brand, right?

      Exactly...no such thing in marketing minds. It's all good publicity. A quick Google points this out: bad+publicity+is+good+publicity+quote

      1. Charles 9

        I thought the quote was, "There's no such thing as bad publicity."?

        1. Doctor Syntax Silver badge

          "There's no such thing as bad publicity."

          The smartphone has made that obsolete. Just ask United Airlines.

          1. Charles 9

            The smartphone among other things. Social media like Twitter combined with the Internet and ubiquitous cameras held by lots of people is creating a perfect storm for instant rumor mills. What would normally take time as rumors bounce from person to person now can spread at the speed of electricity (not quite the speed of light, but close). This combined with echo chamber mentality creates the electronic equivalent of flash mobs.

          2. John Brown (no body) Silver badge

            "The smartphone has made that obsolete. Just ask United Airlines."

            Or, pre-smartphone, ask Gerald Ratner.

      2. Roland6 Silver badge

        But hey, as long as people are talking about the brand, right?

        Given the general ethos, it does seem that if you are a 'brave' now might be the time to out some of those ad idea's that copywriters tend to keep in their private folder to demonstrate to prospective clients/employers just how zany/original they can be...

  6. Anonymous Coward
    Anonymous Coward

    American phrase book

    "Super size me"

    "OK! Have a nice day"

    "Oh lordy I'm having a heart attack!"

    "Would you like fries with that?"

    1. Anonymous Coward
      Devil

      Re: American phrase book

      Hey, no one is forcing that "food" down their throats. Besides, it reduces end-of-life costs to society.

      1. Anonymous Coward
        Meh

        Re: American phrase book

        Hey, no one is forcing that "food" down their throats. Besides, it reduces end-of-life costs to society.

        Twenty years of diabetes, with all the treatment and disability that entails, doesn't save anything.

        1. Charles 9

          Re: American phrase book

          A spate of heart attacks and strokes would, though.

    2. Stevie

      Re: American phrase book

      Wrong fast food chain. Do keep up old boy.

  7. Florida1920

    Desperation

    Fast food sales have been declining for a few years, so no surprise BK is trying to harness Wikipedia to sell their flame-broiled fat. They might try selling healthier food, but instead they've introduced hot dogs and some weird variation on fries, made with chicken, I think.

    1. John Brown (no body) Silver badge
      Coat

      Re: Desperation

      "some weird variation on fries, made with chicken, I think."

      That's just their normal fries, except you've reached that certain age now.

    2. Sam Therapy

      Re: Desperation

      Seems like Spongebob was predictive after all.

  8. Anonymous Coward
    Anonymous Coward

    medium-sized child

    that's what goes into bratwurst not hamburger

    1. This post has been deleted by its author

    2. jake Silver badge

      Re: medium-sized child

      The two aren't necessarily mutually exclusive ...

  9. tfewster
    Facepalm

    A harmless prank

    Like setting off an storm alarm or TP'ing someones house?

    This being the US of A, I expect to see a slew of lawsuits against these evul haxxors

    1. John Brown (no body) Silver badge

      Re: A harmless prank

      TP'ing someones house????????? eh what?

  10. Anonymous Coward
    Anonymous Coward

    Talking about fast food

    Saw one of those franchises a few weeks ago in Wien Hauptbahnhof. I remember it because right opposite it there is a local joint where you can get hands down the best Schnitzel in Vienna.

    Why get crap fast food when you can get proper fast food?

    1. Tom 7

      Re: Talking about fast food

      Because glucose-fructose syrup. It has the ability to make shit taste nice and make you hungry as well. You could as well ask - why milk chocolate when dark chocolate, Even my youngest daughter is stopped in her tracks by two or three squares of dark chocolate but will eat a whole lorry load of milk chocolate if we dont stop her. Fortunately our nearest BK or MD is 20 miles away and she cant be arsed to cycle,

  11. JeffyPoooh
    Pint

    If it's anything like our area...

    The major fast food chains are starting to go out of style, and the independent locally-owned food joints are on the up. The trend is just starting, but it seems to be the future.

    Perhaps it's related to the aging demographic trends.

    1. SundogUK Silver badge

      Re: If it's anything like our area...

      "...but it seems to be the future."

      What, all of it?

    2. Doctor Syntax Silver badge

      Re: If it's anything like our area...

      "Perhaps it's related to the aging demographic trends."

      You mean the survivors are growing up?

    3. allthecoolshortnamesweretaken

      Re: If it's anything like our area...

      The future isn't what it used to be.

  12. Anonymous Coward
    Anonymous Coward

    As much as I used to enjoy a Whopper over a Big Mac, the company (in the UK at least), didnt have much of a social or moral compass).

    I used to work at an incinerator, we had a 44 tonne load of BK promotional clothing sent in to be burned; brand new "T" shirts and caps that could have been donated to any of the various charities sending clothing to victims of natural or man made disasters; but no, they decided to have them all burnt.

    These weren't defective, with incorrect spelling, or Police seized fakes, these were brand new, sealed in the packet "leftovers" from a national promotion.

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