back to article Troll it your way: Burger King ad tries to hijack Google Home gadgets

Artery-attacking mega-chain Burger King has thrown up a new online advertisement designed to hijack nearby Google Home gizmos. The ad features a bloke in the usual Burger King employee garb holding the chain's signature gut-buster sandwich. Saying the fifteen-second spot will not allow enough time to fully explain the virtues …

Page:

  1. Steven Raith
    Thumb Up

    Computer Misuse Act?

    Isn't this the equivalent of unauthorised use of your computer?

    It's effectively the same as leaning over to your desk, and typing in a search request. Yes, it might not be illegal, but it's unauthorised use of your system, and as it appears to be an auto-roll ad, it's likely unavoidable to the layman without an adblocker/noscript.

    It's been a while since I read it in depth - anyone got an opinion on this? I'd be very interested to hear whether I am (or how far I am) off the mark on this.

    That, and it's just a plain interesting idea that's tickling my brain.

    El Reg Commentards - entertain me, you lovely misanthropes!

    Steven R

    1. Grikath
      Facepalm

      Re: Computer Misuse Act?

      The easiest answer to that one is:

      If you leave your device open to the point where the voice of a random stranger can activate it.... Well.... start with Schadenfreude and work up from there..

      1. Steven Raith

        Re: Computer Misuse Act?

        Grikath, I tend to agree with you to a large extent - it's more a point of interest on the legalities of it than me calling to arms the EFF and demanding that BK get sued into the middle of next week.

        Steven "distracting himself from other more annoying, less fun things with this" R

        Edit, because I missed the window on the original post - by 'not illegal' I was thinking 'not quite the same as breaking into an office' or hacking a network, but the unauthorised use/exploitation of a known feature on many devices is not massively dissimilar, no?

      2. Adam 52 Silver badge

        Re: Computer Misuse Act?

        "If you leave your device open to the point where the voice of a random stranger can activate it"

        Let's translate that statement to other crimes and see how sensible it is:

        "If you leave your car unlocked where any random stranger can drive off in it"

        Nope, still TWOC.

        "If you leave your door open to the point where a random stranger can walk in and take your stuff"

        Nope, still burglary.

        "If you go out after dark where any random stranger can grab you off the street"

        Nope, still assault.

        "If you leave your child unattended playing in the street where any random stranger can take them"

        Nope, still kidnap.

        1. sabroni Silver badge

          Re: Computer Misuse Act?

          Hmm, kind of, but would you buy a door with a lock that worked with any key, or a car that just started when someone got into it? There comes a point where you're actively encouraging people to abuse your stuff....

          If your device is configured so anyone saying "OK Google" activates it then how can you complain when someone says "OK Google" and it's activated? Are you saying that people shouldn't be allowed to say "OK Google" around google stuff? It's a slippery slope if we allow Google to take control of our mouths.

          Google need to roll out a voice filter so that these things respond to recognised users and not everyone within earshot. (Or just get rid of the creepy listening crap. God knows I've tried to disable it on my new android phone but it still kept fucking chiming in last time I was using it for navigation....)

          1. Steven Raith

            Re: Computer Misuse Act?

            Interesting aside, I hear google has blocked the specific frequency of this ad to prevent it from working.

            Clickity

            So I'm guessing someone there kind of agrees with me/us, at least to some degree...

            Steven R

          2. MyffyW Silver badge

            Re: Computer Misuse Act?

            I think most of us can agree this is a shitty thing to do.

            I get my saturated fat allowance elsewhere - largely because most Burger King outlets have the cleanliness of a public lavatory combined with the public service ethos of a 1980s labour exchange.

          3. F0rdPrefect

            Re: Computer Misuse Act?

            "Hmm, kind of, but would you buy a door with a lock that worked with any key, or a car that just started when someone got into it?"

            I used to have a car with doors like that, a MkII Ford Escort. Could be opened with any Ford key of the era. And the key would start it, same as mine would start other Fords.

            "Google need to roll out a voice filter so that these things respond to recognised users and not everyone within earshot. (Or just get rid of the creepy listening crap. God knows I've tried to disable it on my new android phone but it still kept fucking chiming in last time I was using it for navigation....)"

            Stop the Google App. Works for me.

        2. Anonymous Coward
          Anonymous Coward

          Re: Computer Misuse Act?

          Doesn't burglary require forced entry? An open door wouldn't fit the bill and the bill would charge with simple theft.

          1. nijam Silver badge

            Re: Computer Misuse Act?

            > Doesn't burglary require forced entry?

            No.

            1. TRT Silver badge

              Re: Computer Misuse Act?

              Shout through the open window "OK Google, open my front door".

        3. Cuddles

          Re: Computer Misuse Act?

          "Let's translate that statement to other crimes and see how sensible it is:"

          While it's true that those are still all crimes, it's worth noting that the consequences can be very different. If someone breaks into your house and steals stuff, that's burglary and your insurance will pay to replace everything. If you leave your door open and someone walks in and steals stuff, that's burglary and your insurance will laugh in your face if you try to claim for it. Just because something is illegal doesn't mean you don't need to take steps to prevent it, and the consequences of not doing so can range anywhere from simply not getting much sympathy to being criminally liable in some way yourself (leaving a child unattended can be criminal neglect, for example).

          There are essentially three separate questions - is it illegal for someone else to do something, is it required for you to take steps to prevent that something, and is it a sensible idea for you to take said steps? When it comes to burglary, stealing your stuff is illegal, it's not legally required for you to lock your doors but probably is required by insurance, and regardless of any of that it's a good idea to lock your doors. When it comes to voice assistants, it's probably not illegal for other people to shout at your phone, it's not required for you to prevent them from doing so, but it's still a good idea to make it difficult for them and, as Grikath suggested, some of us may not have much sympathy for people who don't regardless of whether messing with their phones is actually a criminal act or not.

        4. Phukov Andigh Bronze badge

          Re: Computer Misuse Act?

          pretty sure this comes under more of the "if you transmit or receive on a open broadcast channel others can hear you and you can hear them".

          like that FCC rule that a device "must accept unwanted interference" or words to that effect.

          Alexa is designed to be an "open channel" and explicitly designed to accept incoming voice *regardless of source*. No thought or intent is installed to avoid this-in fact such would actually make it *harder* for many people to use-people who don't want to "whitelist" voices (if such a thing were possible) or limit commands to certain individuals.

          Only difference between Alexa and an analog radio receiver is that the input is sonic instead of radio.

      3. macjules

        Re: Computer Misuse Act?

        I believe that the Golden Rule is: if an individual shouts 'Hey Alexa [do corporate thing]' is is called theft and a breach of the said Computer Misuse Act, but if a company does it then it is usually known as marketing.

    2. Anonymous Coward
      Anonymous Coward

      Re: Computer Misuse Act?

      No, Computer Misuse Act is only for bullying curious teenagers.

      This is perfectly cromulent corporate synergy.

    3. Anonymous Coward
      Anonymous Coward

      Re: Computer Misuse Act?

      Smells more like a prank, than a hack. His Master's Voice® is required. Phew.

      "Phew."

      That reminds me; Do NOT smell burritos. Repeat DO NOT SMELL A BURRITO!!1! They don't smell as good as they taste. Trust me on this one.

      The Honorable Mayor McCheese III Esq. PHD, CTO of McDonald's and Professor Emeritus of Hamburger University

    4. dan1980

      Re: Computer Misuse Act?

      Actually, I think this is a public service - just the Alexa dollhouse story.

      People need to realise the inherent vulnerability of having devices in your home always listening for interesting words.

    5. The Man Who Fell To Earth Silver badge
      Black Helicopters

      Re: Computer Misuse Act?

      Techically, sneaking a peak at someone's screen is unauthorized computer access.

      1. Anonymous Coward
        Anonymous Coward

        Re: Computer Misuse Act?

        Technically Speaking - if that screen is in the public space not only is it LEGAL to peak at it, it is legal for me to take a photograph of it.

        If you aren't in a public space, different rules apply.

    6. Mage Silver badge

      Re: Computer Misuse Act?

      No, it's misuse and abuse of privacy to include and sell these so called voice assistants.

      Prosecute Apple, Google, Samsung, Microsoft, Amazon etc.

      1) The Trigger phrase should be user chosen

      2) Should only respond to authorised users

      3) No personal information should be gathered by provider or 3rd parties.

      4) By default, it should only us the internet for searches, look ups etc. Commands to play an item from own media storage, change channel etc shouldn't use the Internet (this was possible on car radios, phones, computers etc 10 years ago).

      1. This post has been deleted by its author

  2. ma1010
    WTF?

    Makes you wonder

    Who really thinks it's a great idea to have a voice interface that's NOT trained to the voice(s) of the people living there AND that listens all the time?

    Personally, while I occasionally use Google's voice capabilities with my phone or tablet, I keep that turned OFF except when I want to use it. For those who don't agree with me, don't invite this guy over to your house: (XKCD here).

    1. Brian Miller

      Re: Makes you wonder

      There was a vulnerability in Windows voice recognition like this. Applications could be started via voice recognition, and then all hell meanders aimlessly about.

      Of course, I suppose an ad could target Amazon Alexis. At least it's a search, and not instructing the device to place an order.

      1. Mage Silver badge

        Re: Makes you wonder

        Open plan office:

        "what's the command to format a disk?"

        > " Format C:"

        "Are you sure?"

        > " Yes!"

    2. Flakk
      Trollface

      "I keep that turned OFF except when I want to use it."

      Sure it's turned off. ;)

    3. Roland6 Silver badge

      Re: Makes you wonder

      >Who really thinks it's a great idea to have a voice interface that's NOT trained to the voice(s) of the people living there AND that listens all the time?

      Interesting, the Xbox with Kinect is generally left running...

      But I can see circumstances where having a voice interface not trained to specific individuals could be 'useful' for example where Alexia replaces a traditional phone and thus might be required to call for assistance, or a hotel - I wonder which hotel group will be the first to install Alexia or a.n.other device to enable guests to control the room.

    4. John Brown (no body) Silver badge

      Re: Makes you wonder

      "Personally, while I occasionally use Google's voice capabilities with my phone or tablet, I keep that turned OFF except when I want to use it."

      Except, of course, that that pretty much defeats the prime purpose of it. It's supposed to be "always on" for instant and convenient hands free operation. If you have to get the device out and switch the voice recognition on, you might as well ust do your stuff the "old fashioned" way.

      FWIW, I agree with you and I don't have Google voice recog. turned on either. In fact, I just don't use it at all. My Galaxy S5 has a decent sized screen, and therefore a decent sized keyboard. I can hit the firefox icon and enter a search term almost as quickly as navigating the settings to turn voice recog on. But then I don't use it for mundane things such as "Hey Google, where's the nearest burger king"

  3. Anonymous Coward
    Anonymous Coward

    Reddit & 4Chan where are you?

    Haven't you got the power to get some amusing response to the top of the google search ranking for this?

    1. NonSSL-Login
      Coat

      Re: Reddit & 4Chan where are you?

      They are probably too busy thinking on how they can get "ok google, youtube rick ashley never gonna give you up" on to a popular blog or stream for the lolz.

  4. Your alien overlord - fear me

    I think the point is

    not even Google knows what goes into a Whopper !!!

    1. GBE

      Re: I think the point is

      "not even Google knows what goes into a Whopper!!!"

      I do. Or rather I did back around 1978 or so. I had a temp job working for a company that made frozen meat patties that become Whoppers. My job consisted of drilling holes in 10lb blocks of frozen beef and collecting the shavings so they could be taken to the lab to be analyzed for fat content. The relatively high-fat frozen beef was then mixed with leaner fresh beef (which was also sampled and tested) so that the patties would have the desired percentage of fat.

      IIRC, the higher-fat frozen beef came from Australia and South America, and the leaner fresh beef came from the US midwest.

      There was nothing but beef in the patties where I worked.

      I've seen the patties made, and I still eat at BK occasionally.

      1. Stevie

        Re: I think the point is

        Well said, GBE.

        In point of fact without any fat most meat is tasteless. The most delicious burgers I ever had were from a place called Fudruckers, but I stopped eating them after a barbecue flare of epic proportions almost set fire to my house when I opened the lid. Turns out they are very high in fat, making them a no-no in my case. Mouth-wateringly tasty but say "fare-thee-well" to thine eyebrows if you barbecue them.

        I found a BK where they make everything using very fresh veggies. I'll drive the five miles out of my way some nights for a quick and delicious evening meal (which is not a belly burster and is devoid of any fried components if you forgo the fries, soda and the "go large" ritual).

        1. Steve the Cynic

          Re: I think the point is

          "I stopped eating them after a barbecue flare of epic proportions"

          That brings back memories of the cafeteria in the student union when I was a student...

          They had a flat-sheet-of-metal grill on which they cooked burgers and similar, and they would routinely get sheets of flames about four feet high from the burgers. It made ordering lunch more entertaining that you'd normally expect.

          1. Kubla Cant

            Re: I think the point is

            Artery-attacking mega-chain Burger King

            I've spent the past 45 years avoiding saturated fat, so I was more than a little annoyed to learn that current medical opinion is that there is no link between dietary cholesterol and arterial disease.

            But what a strange world admen inhabit, where the best way to encourage people to buy your product is to cause them annoyance and inconvenience.

            1. bombastic bob Silver badge
              Coat

              Re: I think the point is

              "current medical opinion is that there is no link between dietary cholesterol and arterial disease."

              EXACT-A-MUNDO! And not only that, Atkins-style diets often cause people to LOSE weight.

              And high-fat food tastes good. And doesn't addict you to buying low-portion high-carb "low fat" foods at inflated prices, with oxymoronic brand names like "Smart choice" or similar. And _also_ does not coincide with gummint intervention into the *kinds* of food you eat. (ok I'll stop now, grab my coat on the way out)

              [double whopper with cheese is actually a balanced meal!]

    2. TRT Silver badge

      Re: I think the point is

      Once upon a time, back in the great and glorious days of the former Thatcher empire (before they managed to completely screw the country up), student life was wild, poor and, on the whole, the costs were met by the tax payer. Students didn't pay any tuition fees and were given money (OK, about £2,800 for the year, that's only £230 a month), housing benefit and reduced poll tax bills. They could even claim unemployment benefit during the vacations. Nowadays, of course, people don't believe a word of it.

      There were those students, like myself, that had worked their way through college (that's the 16-18 institution in the UK) and were determined not to take the piss completely. Thusly, during the long Summer break between my first and second years, I presented myself at the door of Reeds employment agency in Deansgate, Manchester.

      I barely had time to unpack my rucksack when the phone was ringing. "Is that Mr. TRT? Good, we've got some work for you, starting tomorrow morning in a meat packing plant in Trafford Park. Are you interested? £3.10 an hour."

      On my last day there, (I had a new job lined up in a staff canteen in North Manchester), I was given the job of taking the rubbish bags from the packing and loading areas out to the dumpsters at the back of the factory. I was given half-an-hour for the task, and believe me, I needed it! I walked down the length of the Patti-matic 3000. Past the freezing tunnel, past the patty cutter, past the mixer stage, past the spicing unit, wave hello to Clive, past the stage 2 mincing device, past the stage 1 mincing device, past the meat loading stage, a curious bit where variously coloured wheeled trucks were hoisted 30 feet into the air and inverted, dumping their contents into a wide receptacle. Given the previous analogy of this machine to a beast, and the packing end as the mouth, this was presumably the anus.

      I was only half-way down the factory though. The next machine was some grotesque meat chopping device which had rotating knives in it and looked like something from a Tim Burton film. This was stationed next to what could only be the world's second largest microwave, the largest being on top of Telecom tower. The conveyor snaked backwards and forwards through a separate room whilst enormous blocks of meat trundled along, some wrapped in thick blue cellophane. I don't know why they were wrapped in cellophane, but I do know that any cellophane that wasn't easily removed ended up going into the Edward Scissorhand's muff machine.

      I carried on walking past machine after machine, each one having larger and more vicious looking blades, teeth, prongs and spikes, each dedicated to pre-masticating yours and my food presumably because we like it mushed up, but not too much, given the number of machines dedicated to putting it all back together again in easily recognisable shapes such as burgers and sausages. The work stations all had little plaques on them with words like de-boner, scavenging station 3, and reclamation unit 2. This last plaque was on another separate room two-thirds of the way down the production line and I could see a bunch of guys dumping the remains of carcasses into a huge metal tube with windowed sides where high-pressure hoses blasted the meat off the bones. The outlet of this room was a glass pipe pulsing with red and pink mush which disappeared God knows where down the factory [I've just had a thought; it probably led to the canteen as they had something similar looking in the Slush Puppy machine].

      I could see the light at the end of the tunnel now. The back door of the factory. In the sparkling hazy distance I could make out a swathe of green separating us from the Manchester Ship Canal and beyond that the white framework of Old Trafford. I thankfully dumped my two bin liners full of waste into the large rubbish skip. The container was full of gleaming white bones mixed in with the black bags of canteen waste, discarded packaging tape and used vinyl gloves. The flies weren't swarming around these bins, oh no. They'd get more meat licking the surface of the nearby M602 (a particularly dangerous stretch) than from these bones.

      It was at this point that I nearly fell into the skip with fright. I was startled by a sudden and deafeningly loud MOO! about 5 feet away from my ear and as I turned I looked into a pair of soft brown eyes. A herd of cows was munching away on the grassy plain at the raw ingredients end of the plant. I could hold my gut no longer and promptly gave the flies a whole new reason to investigate the skip.

  5. John F***ing Stepp

    I got so tired of this damned app

    That I completly removed it after I got root access on this tablet.

    (If I want something misspelled I can do that on my own)

    1. allthecoolshortnamesweretaken

      Re: I got so tired of this damned app

      I'm with Jasper Fforde on this one- it should be spelled 'mispeling'.

  6. Anonymous Coward
    Facepalm

    I'm getting tired of people constantly playing the victim role...

    People leave their wifi open and get upset because other people start using it. Of course it's those other people who are to blame, right?

    Other people leave their phone set to automatic wifi search and get upset when other other people start (ab)using this. Of course it's those other other people who are to blame, right?

    Other other people leave their voice dictation on and get upset when other other other people actually say something to which the system responds. Of course it's those other other other people who are to blame, right?

    Other other other people install a wireless gizmo, don't bother to set (or change) any passwords and find their network getting hijacked. Of course it's those other, other, other OTHER people who are to blame, right?

    Well... In the last example I tend to fully agree, but in all fairness you could have done a better job as well in securing your stuff. Comparable to leaving your front door fully open and then get upset that some people simply walk in. Sure, you got a good reason to be upset, but you should also have realized that there was something you could have done to prevent it from happening in the first place.

    And I see the same thing happening here...

    1. Neil Barnes Silver badge

      Re: I'm getting tired of people constantly playing the victim role...

      Other other people leave their voice dictation on and get upset when other other other people actually say something to which the system responds. Of course it's those other other other people who are to blame, right?

      I'm not sure the victim *is* to blame here. He is sold something which, to those who are unaware of the technical details, appears to be the electronic equivalent of the perfect human secretary/PA - knows everything about your which is relevant to the job, but maintains a discreet silence about it outside the office. Knows when your partner's birthday is, and will arrange flowers when you forget. Knows which set of books to show the revenue... knows how to spell the words you don't; remembers all the things you ought not to forget, but do.

      But as the man said, sufficiently advanced technology is indistinguishable from magic. For most people, that's what it is. They're sold a spell which doesn't work quite as expected, made by some of the brightest and best magicians in the world, and I don't think it's unreasonable that they blame the wizard when it goes wrong. c.f. The Sorcerer's Apprentice...

      1. deathOfRats

        Re: I'm getting tired of people constantly playing the victim role...

        "... sufficiently advanced technology is indistinguishable from magic. For most people, that's what it is..."

        Exactly THAT.

        In this last two weeks only I've been asked to do just that "Just do your magic" (translated, but sounds quite similar in spanish. And yes, you should read it in ALL CAPS!!1!) about 5 times. At work. One of them it was about some carpentry thing that was in NO WAY related to IT. But that's for another rant.

        As I see it, you can't put the blame in those non-techy ones that have bought that shiny little thingy doing something they don't even know why they want it for. They do NOT know, NOR they want to know how to secure them, or even make them work if at first them don't when trying to access your secured network (and subsequentially yelling at you because "teh fscking WIFI isn't working. AGAIN!!1!").

        Please, put the DefaultUserName(random) and DefaultPassword(random) at random locations in the FsckingManual(PrintedPrettyPlease).

        Better leave it at this... Let's not start with the family, friends... Too many interconected thingies. Can we go back to the 80's, please? I could even come to terms with the music...

  7. VinceH

    Meh.

    Nice try Burger King, but you've nothing on this (and probably variations) from a few years ago - that's how you troll a voice recognition system.

  8. Christoph
    Happy

    They made a slight mistake

    Apparently it reads the entry from Wikipedia. And Wikipedia can be edited.

    1. Robert Carnegie Silver badge

      Re: They made a slight mistake

      The expression "a bunch of mindless jerks who'll be the first against the wall when the revolution comes" may ring a bell; if not, put it in Google, with the quote marks. Or in Bing.

      It should be found footnoted with intimation of a vacancy in the editorial staff.

  9. Anonymous Coward
    Anonymous Coward

    Shout through the letterbox

    Ok Alexa order 100 dildos

    1. Nolveys

      Re: Shout through the letterbox

      Ok Alexa order 100 dildos

      "Order them to do what?"

      1. 's water music

        Re: Shout through the letterbox

        > Ok Alexa order 100 dildos

        "Order them to do what?"

        Do a little dance, make a little love

        Get down tonight, get down tonight?

    2. MrT

      Re: Shout through the letterbox

      You forgot to confirm the order with "Yes! Yes!! YES!!!" ...

    3. Phil O'Sophical Silver badge

      Re: Shout through the letterbox

      https://xkcd.com/1807/

    4. nijam Silver badge

      Re: Shout through the letterbox

      > Ok Alexa order 100 dildos

      Which order would like them in? Sorted by length or by thickness?

Page:

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like