Cue another outsourcing flood
Presumably this is when our esteemed financial institutions, hurriedly outsourcing back end functions to IBM, and contact centre jobs to India, (i.e. everything but the exec suite) decide they can outsource the infrastructure used by the boys in Bangalore to AWS. Amazon would like that if they can slurp a bunch of caller metrics and metadata that feed into the main website to sell you more stuff.
"Hey Alexa, can you recommend tonight's viewing?"
"I see you called your bank earlier to discuss problems paying off your credit card balance. How about programs on debt management, life insurance and weeping uncontrollably?"