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Dell's XtremIO has a new reseller in Japan – its all-flash rival Fujitsu

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Bluray vs. HD-DVD?

Remember when Bluray won in the format wars? It was hilarious, Sony won the war when HD-DVD just died because they stopped pressing the discs and stopped making the players. Sony was sure that they would be rich because the whole world would flock to their format and what really happened was that Sony, should have learned that they probably should have just stopped making Bluray too because the world had already simply ditched using discs and moved to download services. Instead Sony went all in and now has almost no presence in the consumer video market to speak of. The moral is, neither Bluray or HD-DVD won, but the HD-DVD guys lost less because they knew when to pull out.

Dell/EMC, NetApp, Hitatchi, HP, etc... are all going all in on storage and all flash believing that they can win and take the cake using things like NVMe and such, but in reality, they're all hanging on to something which is already being forgotten.

SANs made a lot of sense in a time when file systems and operating systems lacked the ability to provide the storage needed for server farms and later virtualization. Now with the exception of VMware who seems to think that storage is a product as opposed to a component, the world is moving away from these technologies and we'll instead use scale-out file servers running on our compute nodes which provide performance and redundancy with none of the bandwidth problems SAN has. We'll use clouds and version controlled file systems to provide backups as well. It provides us with substantially lower TCO, better support, better integration and a clear long term path for growth in capacity and performance without the massive lost investments SAN are doomed to.

So, while the dozens or hundreds of storage companies battle it out, the hypervisor vendors will simply localize the storage and provide something better eliminating the need or desire to use these dinosaurs.

I wonder, which companies will be the smart ones who realize that the ship has sailed and they weren't on it first. I think Dell's merger with EMC will be interesting because the only thing of value they appear to have gotten from the deal is VMware and that company is so plagued with legacy customers demanding support, Dell will probably miss the boat on too many other opportunities by trying to force VMware to become something else.

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Re: Bluray vs. HD-DVD?

blu ray is certainly big out there, whether it is in standalone players, or PS4s and Xbox ones, or in the larger scale archive space(el reg has had a couple articles on massive scale blu ray archiving).

The things you speak of are nice and fancy, but the reality there is a long time before traditional storage goes away, and pretty much all of the major vendors(I can't think of any exceptions) have products or technologies in the newer spaces, and have had them for years.

People have been saying for as long as I can remember that tape is dead, yet capacity shipped for tape continues to grow.

Storage is a tough thing to get right, really complex, distributed storage even more so.

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@CheesyTheClown, you're taking a very myopic view of the market and technologies at play in the commercial and enterprise.

Tape is not dead

Mainframe is still kicking

backup software is still a thing

SAN's are not going away in the next decade

And more.

Yay for you using scale out something or another, HCI or whatever. You have something to bolster your resume, that most hiring managers wouldn't take a second glance at. You're using simply a 11mm socket out of an entire set of tools available. Your single socket cant address and fix all things.

Oh and BluRay won because it had better DRM controls, as well as more capacity. HD-DVD was the better format for the consumer.(e.g. backwards compatible) But consumers rarely win the fight for new standards..

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Anonymous Coward

I'm sure it'll be

a wild success....

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Fujitsu competes with Dell EMC's XtrmeIO

In the Japanese market, Fujitsu provides end to end services for large customers including the purchase of third party products like XtremeIO – it is strictly for this market only due to the specific nature of the corporate customer business.

Fujitsu has its own full line-up of ETERNUS storage systems which compete with those from Dell-EMC. In fact, we are seeing very favorable response to the recently-launched ETERNUS AF250 and AF650, with a growing number of customers agreeing that they are a perfect alternative to Dell-EMC’s XtremIO and Unity products. You can expect more all-flash products from Fujitsu later this year offering extreme I/O scalability.

Frank Reichart

Sen. Dir. Product Marketing Storage

Fujitsu

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