back to article Crumbs. Exceedingly good cakes, meat dressing price hike in wake of the Brexit

Life is about to get more expensive for anyone in Britain that favours a French Fancy, an Angel Slice or indeed any other “exceedingly good” cake from a certain baker. The sad (for some) news reaches El Reg that Premier Foods, the parent of Mr Kipling, is poised to hike prices to retailers. “The situation on pricing differs …

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  1. James 51

    Exports are up for the moment but when hedging runs out a weak pound will drive up the costs of imported materials and energy. We don't have vast natural resources to rely on to fuel that manufacturing boom. It might benefit exports over all but it won't be painless by any means.

    1. Anonymous Coward
      Anonymous Coward

      The biggest cost to most businesses is their employees, not the cost of raw materials. This is especially true of our service exports. What you'll find is that foreign owned firms in the UK need to increase their prices to maintain the same profits in foreign currency, this puts UK owned firms in a far more competitive position than foreign owned firms as they don't have to maintain the constant currency equivalent of profits. In no way does a 10% fall in sterling equate to a 10% rise in a UK manufactured finished product price increase, sheer profiteering using Brexit as an excuse. But hey that's business, isn't it great ?

      Note Japanese company Nissin owns a 17% stake in Premier foods, who make Mr Kipling's cakes.

      1. streaky

        Rates of inflation are a myth in the real world. Basket prices used to measure don't necessarily match the cost of things we're actually buying and have no relation to volumes people are buying at.

        If the rate is 5% it doesn't automatically mean people are having to spend 5% more to get the same items - because there isn't much stopping people switching brands and yes that does drive the importers nuts; but it should. Not that there's a better way of measuring price increases at a macro level. Well we probably could with supermarket data but only supermarkets have that...

        1. tiggity Silver badge

          Indeed. +1ed

          The inflation rates rarely seem to relate to increases in my usual shopping / services / utility / travel expenses.

          Usually when inflation is quoted at X I find my outgoings have increased by Y (where Y > X)

          Maybe I'm just totally atypical compared to the weighted basket of goods, maybe it's due to some of the many flaws in the methods used to calculate inflation (e.g. RPI all about cost change in weighted basket of goods, not about cost to maintain your standard of living - the "basket" is typically a poor estimate of an individuals unique cost of living). Classic example is rented accommodation with limited availability, people I know who rent have had (significantly) above inflation rent increases for years, and as rent is by far their main outgoing they experience a cost of living rise way higher than headline inflation

      2. Doctor Syntax Silver badge

        "The biggest cost to most businesses is their employees, not the cost of raw materials."

        So either the employees absorb the effect of rising cost of imports on their purchases or they get paid more. Either that biggest cost increases or employees subsidise their employer. Never mind, they're getting back control.

    2. Dr Stephen Jones

      Exports are imported stuff with value added.

      With a lower exchange rate you get a bit of inflation and an export boom. Rival countries hate it, of course. They weren't called "Dirty Devaluations" for nothing!

    3. Doctor Syntax Silver badge

      "Exports are up for the moment"

      And yet...https://www.ft.com/content/2ffab0dc-d7dd-11e6-944b-e7eb37a6aa8e

  2. ukgnome

    Well done Brexit!

    Now I can't afford a french fancy because of immigration or summink!

    1. Steve Davies 3 Silver badge

      Re: Well done Brexit!

      Don't you mean a 'French Tart'

      Oh-la-la....

      1. ukgnome

        @Steve davies 3

        no - frency fancy - it's one of the kippling range....dear lord - why don't you know your cakes.

        The joke doesn't work if I have to first explain that the fancy is a kippling staple.

        This is so typical of brexit - the marmite of all online comments.

    2. Old Tom

      Re: Well done Brexit!

      They're over-sweet shite anyway.

  3. Hollerithevo

    My toothpaste

    My favorite toothpaste stayed the same price but went down to 75ml instead of 100ml. I Blame Brexit.

    1. Phil O'Sophical Silver badge

      Re: My toothpaste

      It's all right, after Brexit it'll be back to 3oz

      1. Anonymous Coward
        Anonymous Coward

        Re: My toothpaste

        It's all right, after Brexit it'll be back to 3oz

        I *so* need more upvotes..

        That now stands as my current favourite comment/riposte of the week :)

      2. James 51
        Trollface

        Re: My toothpaste

        The UK has offically been metric since before I was born and the goverment has been pushing for it before we were members of the EEC. We really need to consign that completely illogical system to history. If we start exporting stuff we're going to need to use units of measurement everyone can understand. Not to mention they are a nightmare to teach to children.

        1. John Brown (no body) Silver badge
          Joke

          Re: My toothpaste

          "The UK has offically been metric since before I was born"

          Even the inventors of the metric system can't be arsed to create their own decimal numbering system!

          10, 20, 30 , 40 , 50, 60, 60+10, 4x20, 4x20+10, I mean WTF is that about?

          1. Anonymous Coward
            Anonymous Coward

            Re: My toothpaste

            Yes, I don't care ♊︎ cents for that :)

            (hope that comes out right)

          2. James 51

            Re: My toothpaste

            Other French speaking countries do have a 70, 80 and 90.

            1. John Brown (no body) Silver badge

              Re: My toothpaste

              "Other French speaking countries do have a 70, 80 and 90."

              I guess that means those countries don't have a Académie française then?

            2. Anonymous Coward
              Anonymous Coward

              Re: My toothpaste

              Other French speaking countries do have a 70, 80 and 90.

              Some have 70, 4x20, 90

        2. Doctor Syntax Silver badge

          Re: My toothpaste

          "We really need to consign that completely illogical system to history."

          Along with metric. Do things right. Binary would be a bit cumbersome but octal or hex would be fine. The evolutionary chance that gave us 5 digits on each hand is a pretty dumb basis for a numbering system.

        3. Anonymous Coward
          Anonymous Coward

          Re: My toothpaste

          Does international trade hinge on whether I can buy a quarter of a pound of bonbons from my local newsagent?

          I got a very funny look a couple of years ago from a young shop assistant when I asked for a quarter of sweets. Did these people not have grandparents?

  4. Alister

    And look what they did to the Toblerone!

    Half the chocolate for the same price!

    1. Craig McGill 1

      But it is easier to break the mountains off now as the gap is bigger...

      1. Richard 12 Silver badge

        Plus you cab use it to park your bike!

        Chocolate Oranges also got significantly smaller as well.

        1. tiggity Silver badge

          Chocolate tangerine?

      2. ukgnome

        @Craig McGill 1

        No Craig - it isn't.

        Doesn't anybody understand how the toblerone fulcrum maneuver.

  5. Tezfair

    it's easy to resolve...

    get out of EU asap

    cut fuel duty as oil in any form is the root of just about everything in modern life

    cut VAT back to 15 or 17.5%

    it's the taxes that's killing us, cut that back encourages growth, thus manufacturing gets healthy. Gov wins, we win

    It's only because the gov wants to clear it's debts that we are all suffering.

    1. Paul Crawford Silver badge

      Re: it's easy to resolve...

      cut fuel duty as oil in any form is the root of just about everything in modern life

      So much less tax for like paying the NHS and pensions, etc?

      1. Cynic_999

        Re: it's easy to resolve...

        "

        So much less tax for like paying the NHS and pensions, etc?

        "

        Or we could keep those things the same and instead cut back on illegal wars, vanity projects such as millennium domes, excessive pay rises for civil servants and unnecessary HS railways. (Though a few inflated pensions of ex-government employees could be reduced a tad with no ill effect). Maybe we could even increase the price of food & booze for MPs to make it the same as the plebs have to pay. Given the readership, I'd better not suggest stopping the practice of spending £billions of our taxes on various computer projects than never had a hope of working.

        1. Fruit and Nutcase Silver badge

          Re: it's easy to resolve...

          @Cynic_999

          Given the readership, I'd better not suggest stopping the practice of spending £billions of our taxes on various computer projects than never had a hope of working

          Somehow I think the readership do take issue with overspend and waste especially when it is our taxes. The money usually goes to line the pockets of the usual suspects and serial offenders and the government of the day never seems to learn. In fact, the larger the waste, the more likely you are to be given even more money to waste next time

        2. Paul Crawford Silver badge

          Re: @ Cynic_999

          So here is your politician's choice when faced with a tax shortcoming:

          1) "Or we could keep those things the same and instead cut back on illegal wars, vanity projects such as millennium domes, excessive pay rises for civil servants and unnecessary HS railways"

          2) Cut back on NHS and public pensions?

          What do you really expect them to do?

        3. streaky
          Mushroom

          Re: it's easy to resolve...

          instead cut back on illegal wars

          I get that people think this stuff is funny but our illegal wars are actually a large portion of UK GDP- both in terms of keeping people directly employed and being able to produce stuff that can be exported. World peace would cause world depression - and tech advancement would grind to a halt fwiw.

          1. Flocke Kroes Silver badge

            Re: it's easy to resolve...

            "Being able to produce stuff that can be exported". So we are able to produce stuff, but don't, and it could be exported but we don't.

            Imagine instead of buying bombs and bullets we buy are soldiers beer, and instead of fighting wars, our soldiers have parties. Still got manufacturing and employment for our GDP, but we make fewer enemies. I have confidence in our soldiers, but I am sure even they cannot drink our entire arms budget. Send the surplus beer to our enemies, and perhaps we will have more friends.

            "tech advancement would grind to a halt". ROTFLAO.

        4. James 51
          Headmaster

          Re: it's easy to resolve...

          Assuming you haven't just gotten out of an asylum it's been a long time since doctors, nurses, teachers etc etc got anything above a 1% rise in pay.

      2. Anonymous Coward
        Anonymous Coward

        Re: it's easy to resolve...

        "So much less tax for like paying the NHS and pensions, etc?"

        You pay something out of your wages called 'National Insurance' which are supposed to fund those...

        ...or not, if you happen to be one of that special breed of "IT Contractor" who think that National Insurance is for other people.

        <nineties_flashback/>

        1. Paul Crawford Silver badge

          Re: @AC

          For 2017 NI income is £127 billion (apparently http://www.ukpublicrevenue.co.uk/breakdown)

          Expenditure is Public Pensions = £157 billion and National Health Care = £143 billion

          So if you thought that NI alone covered it, and not a significant chunk of general taxation, you are in for a rude surprise.

          1. Anonymous Coward
            Anonymous Coward

            Re: @AC

            thank you for posting the publicrevenue link - really interesting.

          2. Anonymous Coward
            Anonymous Coward

            Re: @AC

            "So if you thought that NI alone covered it"

            Oh come on,we all know that NIC hasn't been significantly increased in, well, forever - unlike the escalating cost of the NHS services and pensions which as you rightly point out now dwarfs NIC receipts.

            The point remains that NIC comes from personal income taxation and is supposed to contribute to these public services - and in the '90s especially, large numbers of so-called contractors arranged their company finances so as to pay minimal PAYE and often no NIC at all.

            I'm assuming the numerous downvoters were NIC-dodgers. Well thanks guys for IR35 which was the inevitable result of that behaviour. Well done.

        2. Rich 11

          Re: it's easy to resolve...

          You pay something out of your wages called 'National Insurance' which are supposed to fund those...

          Hypothecation doesn't happen. Unsurprisingly, I suppose, since it would leave the chancellor little room for maneouvre in most budgets.

        3. Doctor Syntax Silver badge

          Re: it's easy to resolve...

          You pay something out of your wages called 'National Insurance' which are supposed to fund those...

          "Supposed" is the operative word there. NI has been part of general taxation for many years.

          The Treasury really, immensely, tremendously hates with a vengeance the very idea specific taxes going to specific expenditure as it wouldn't be able to get its claws on them. It invented an ugly word to describe them: "hypothecated". Would you want to pay something as nasty-sounding as a hypothecated tax? Of course if you knew that NI went to the NHS, pensions etc. or Vehicle Excise Duty under its old name of Road Fund was spent on roads you'd think it was a good idea.

          Ideally NI would go direct to the relevant spending departments and VED would go direct to the DoT & Highways Agency and even a contribution to the NHS to cover the costs of treating RTA injuries. That would force governments to be a bit more upfront about general taxation levels.

          And a final point about NI. I take it you pay NI as part of PAYE. Do you realise that you only pay employee's NI? Freelancers pay both employee's and employer's contributions. Maybe you didn't know that.

    2. Vittal Aithal
      Flame

      Re: it's easy to resolve...

      "cut fuel duty as oil in any form is the root of just about everything in modern life"

      Including all evil?

      1. ThomH

        Re: it's easy to resolve...

        Anybody? Anybody? Something-d-o-o economics. Anybody?

    3. TVU Silver badge

      Re: it's easy to resolve...

      " it's easy to resolve...

      get out of EU asap"

      *sigh* When will this spate of Brexit hoodoo economics ever end? Economic isolation and separation from the single market area will result in service and manufacturing businesses relocating within the single market area, more unemployment and economic stagnation and recession.

      Furthermore, there is this grand delusion that's exhibited by Brexit supporters that all foreign investors will opt for investing in a small market of 64 million people over investing in a much larger unified market of well over 400 million people. That is just not going to happen.

      Yes, there will be beneficiaries from a hard Brexit but they will be Paris, Frankfurt and the Republic of Ireland and certainly not British workers.

      1. Doctor Syntax Silver badge

        Re: it's easy to resolve...

        "When will this spate of Brexit hoodoo economics ever end?"

        When reality catches up with it. By then it will be far too late.

        1. the Jim bloke

          Re: When will this spate of Brexit hoodoo economics ever end?

          when someone comes up with something even sillier

          FTFY

          I think Douglas Adams had a preface to one of the Hitchhiker books that would be relevant.

      2. Anonymous Coward
        Anonymous Coward

        Re: it's easy to resolve...

        Furthermore, there is this grand delusion that's exhibited by Brexit supporters that all foreign investors will opt for investing in a small market of 64 million people over investing in a much larger unified market of well over 400 million people. That is just not going to happen.

        No, they'll continue to invest in the total market of 464million. Why would they do otherwise if they can make money with it?

        Yes, there will be beneficiaries from a hard Brexit but they will be Paris, Frankfurt and the Republic of Ireland and certainly not British workers.

        That's what the EU want to see, of course, to punish the UK for daring to leave their cosy little club, but it won't be like that (unless the remoaners continue to work against exit just for spite). There's too much money at stake, and too many people who aren't daft enough to pour good money after bad into failing eurozone regions like Paris.

    4. Schultz
      Facepalm

      "It's only because the gov wants to clear it's debts that we are all suffering."

      I hate to break it to you, but those are really your debts, taken on by your government in your name. (I assume that you interact with said government by voting, paying taxes, receiving benefits, using public infrastructure, ...)

    5. Doctor Syntax Silver badge

      Re: it's easy to resolve...

      It's only because the gov wants needs to clear it's debts that we are all suffering.

      FTFY or nearly. Damn difficult to strike through an apostrophe.

  6. Lars Silver badge
    Happy

    Oh dear

    Why this topic, when the Sterling goes down something else goes up, good for some and not good for others. I live in a country who got fed up with the ten-yearly devaluation and joined the Euro hoping for a less easy and more intelligent solution to dealing with the reality. Could it be, that after all, the UK has had to wake up to the reality of a country who, living in the past, and totally unaware of how fast the country has gone towards a "I wash your feet, and you cut my hair" economy. If so, welcome to the reality, dear Brits, the silver lining of Brexit perhaps.

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