If someone can translate Salesforce's $700m cool Krux plan into English, we'd be really grateful Salesforce is buying data aggregator and analytics outfit Krux for US$700m in cash and shares. Exactly what Krux, based in San Francisco, does is hidden in wonderfully esoteric babble speak. It allegedly "provides a holistic system for consumer engagement and data governance, helping marketers, media companies, and agencies …
That this strategic partnership unlocks world-leading data management and enrichment potentialities, maximizing customer touchpoints in a virtual global market while enabling one-to-one engagement. The managerial insight alone delivers groundbreaking models for dynamic growth and success-driven metrics achievement.
(English translation: Nice deal)
"That this strategic partnership unlocks world-leading data management and enrichment potentialities, maximizing customer touchpoints in a virtual global market while enabling one-to-one engagement. The managerial insight alone delivers groundbreaking models for dynamic growth and success-driven metrics achievement."
You really live up to your name, don't you?
The clue is in the last sentence: "The acquisition also means Salesforce will no longer need the help of Oracle or Adobe for its data management platform."
Like everyone in the world they have been looking for a way of getting rid of Oracle. It's cheap at twice the price.
They are repurposing and leveraging existing resources and content to create more synergistic and proactive processes to expand profitable possibilities to beneficiaries both large and small in a more harmonious environment while providing greater and more granular control and clarity of vision through advanced business intelligence.
Geez, don't you guys know anything?
Now, what did I win?
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