Deja Vu
I've seen text like that before on Google searches, for many years. I'd always thought that it was 'keyword stuffing' but perhaps this is a technique that's been used for a while.
Two malware instances have converted numbers to words in a novel attempt to cloak the IP addresses of command and control servers. Researchers within Palo Alto's "Unit 42" team say the malware points to location references within text written on certain public pages including Yahoo! Answers and Quora. The unusual initiative …
OMG, I sniffed the packets and they all showed abc.waalsx.bobafett.wxoidgyd!!!
Just kidding. Good grief.
At least initially, there has to be a call out to a particular server. Not too tuff to drop these packets, then sit back and wait for back/forth communication. You can also set up a lab server with a firewall to prohibit a class of IPs at a time and see which fires off and gets dropped (there are scripts for this, or at least, it's easy to write one). Change it the next day, and narrow it down. C'mon, this isn't brain surgery.