You (El Reg) do not understand:
These are important people, publicly affirmed officials. They are used to speaking to the masses from above, with loud-hailers. What they mean when the media didn't approach them is that the ABC or a top political journalist form a major broadsheet didn't come cap in hand to greet them when they were holding Court.
They do not have to answer to anyone, they have lawyers and PR spinners to fabricate press-releases whilst they plan their next mighty triumph over the population's perceived right to privacy, ignoring all kinds of diligence when it comes to dealing with PII.