BT - the caring company.
And somehow, they seem to think that the problem is more of servce - "...'while it agreed service levels have to improve, it was making progress in tackling the problem. "Thousands of engineers have been recruited and we are fixing repairs and installing new lines quicker than before.," it said.
http://www.bbc.co.uk/news/business-36832505
Typical attempt at translating the issue of investment into what they already 'provide'.
It's an utter embarrassment living in the UK. I'm one of the incredibly fortunate ones - 80mb fibre in Scotland. But I want to move from here to somewhere a little more rural. I can do that - provided I am happy with a 1.5mb line. And I'm not even moving that far from a main town, which has at least 21CN.
Until less emphasis is put on 'potential profit' and more on the 'service' bit, nothing will change. The EU '100mbps' minimum is something BT will be very happy to get out of once we leave...