therefore make it more fun to buy food at McDonalds.
I somehow don't make the connection of fun, food, and McDonalds... It just seems like at best 2 out 3 is possible. Unless you're 5 years old and get a fun meal... maybe.
Burger baron McDonalds has attributed stronger financial performance to, in part, enlarging the point size of the fonts it uses on the chits sent to its chefs and customers. McDonalds has had a rotten few years on the financial front, as customers desert it for healthier, newer or more interesting fast food options. Attempts …
"fun" seems to be world widely misused by marketing types who have no actual idea of what fun is.
I've even seen our own marketing types use phrase such as "make buying a more fun process". We sell to corporates, govt. education. I'd have thought "sober" rather than "fun" would be more appropriate.
These people seem to live in some sort of alternate self perpetuating world of buzz words where meanings are inverted or maybe "mean whatever I say they mean"
"CEO Stephen J. Easterbrook detailed myriad process improvements that have been made to make individual outlets more efficient and therefore make it more fun to buy food at McDonalds."
I expect it's a combination of lots of things and this is just one that the article happened to focus on.
The next thing you know, some researcher will claim that customers and staff being able to understand each other at the drive in line will lead to a better experience for both. Blasphemy!
Caveat: I avoid McDonald's under the assumption that what is provided there is neither fast nor food.
"Caveat: I avoid McDonald's under the assumption that what is provided there is neither fast nor food."
Upvoted for that. All these places are the same. They treat you like you are the one in the wrong if you don't know exactly what you want the moment you walk in the door. They are not "first timer" or "occasional user" friendly. They only really cater for the regulars who don't need to read the "menu" and know what they want. And if you ask for anything slightly off the "core" menu, as you say, it's not "fast".
I can, with some measure of certainty, walk into my local chippy and walk out with what I want in far less time than these new fangled so-called "fast food" places.
"I wish we had those on the left side of the pond. I haven't found a proper one anywhere here."
Google a recipe/instructions. It's actually very easy to make deep fried battered fish at home. Especially if you live in the south and are are partial to (and have the equipment for) deep frying a whole chicken ::-)
It can be a bit of an art, so find one that looks good and follow the instructions precisely. Like breadmaking, a slight variation in ingredient proportions can significantly affect the outcome.
Well , nice that they've manged to teach the staff to read .
Next perhaps they could embark on a project to produce some kind of legible menu system for the customers , instead of several large billboards above the counter all informing me that the latest Disney movie themed burger stack, with a drink and some cold fries thrown in, is near to ten quid.
I've driven another 40 miles down a motorway with my stomach growling to avoid having to stop at a mcdonalds for food...
If I go to a McDonalds, its because I am so hungry i'd eat cardboard, which I still think they use to make the burgers, even though they say their 100% beef.. But really to me 100% beef is not a good thing for a burger! it should be in the 80-90% range, depending on herbs, spices etc added to ensure a good favour.
What the burger actually contains is more likely to be the beef along with binding agents, fillers and other crap.
Don't forget that "beef" probably doesn't mean steak, or even 100% meat + reasonable fat content. It'll surely include udder, rectum, anus, lips, nostrils, eyeballs, bladder, spleen etc.
"Food beyond compare, food beyond belief,
mix it in a mincer and pretend it's beef...."
"Don't forget that "beef" probably doesn't mean steak, or even 100% meat + reasonable fat content. It'll surely include udder, rectum, anus, lips, nostrils, eyeballs, bladder, spleen etc."
McDonalds burgers are 100% beef. In the UK, Ireland and rest of Europe that would mean abiding by the EU definition of what meat is - "skeletal muscle with naturally included or adherent fat and connective tissue". i.e. cuts of meat which are ground up, chopped and formed into burgers.
Perhaps the definition differs in other regions. The US for example is notoriously bad at cracking down on food practice. So-called "pink slime" is mechanically separated meat particles which have been centrifugally spun to remove fat and treated with ammonia to kill bugs which is reintroduced with chopped meat. Lots of places use it to cut corners. McDonalds did too but don't know apparently.
I avoid places like McDonald's where the only available menu is near the ceiling behind the counter, because it's almost impossible for me to read any smaller items at that distance. Therefore increasing font sizes would help me a lot.
(I wouldn't go to McDonald's regardless of being able to read the menu though)
"only available menu is near the ceiling behind the counter"
too true , and that menu only has the latest themed burger on it.
To find the actual menu , with the bargains on it , you need to go down to the cellar , in the locked filing cabinet with the sign saying "beware of the leopard"
If you're the star of this week's On-Call, and have driven half-way across the country to plug in a dot-matrix printer, you might welcome a quick break in McD's to wolf down before the long drive home. Not all of us have the time or the money or the patience to search out somewhere better when away from home.
If they would just forget the big letters and put a ramp at the drive through (or thru, not sure which) window so that as you go past on two wheels you could get an under body protection coating.
Maybe not as good as turtle wax, but free. I hate to smell all that grease going to waste.
If they did breakfast all day (as the only menu option) or as a previous commentard above states sold the McRib, then they would make an absolute fortune.
McDs coffee is the closest thing to actual coffee from all of the chains (inc 'coffee' shops like Costa and the like).
All of their pork related products are awesome.