Re: Why don't they...
Corps shouldn't be allowed to register TLD. It's too short-sighted. Who's to say Amazon won't be a husk of a company within a decade?
That may be so, but if Amazon goes bankrupt or finds other financial incentive (e.g. planet full of megaton gold dubloons), Amazon can sell off the TLDs to another corp (Yahoo, for example).
Nations are not immune either - the .USSR or .sikkim domains are not in high demand right now.
Is this article anti-Amazon FUD, or is something simply not being made clear?
Following the link, I don't see anything in the wording that could be described as a "rule fudge" that would allow it to take control of other .words (and one of the example .words near the top of the article is .book, which the article later notes is one of Amazon's anyway).
The point you're missing is that ICANN has (sensibly) decreed that generic TLDs can't be reserved for the exclusive use of the owner. So for example, you can do what you like with .walmart if you own that, but you're meant to allow essentially anyone to register a domain under .shop. Amazon's cunning plan would allow them to approve or deny any registrations under .moi, which would effectively give them the ability to reserve that generic TLD for their own use if they so chose.
"The point you're missing is that ICANN has (sensibly) decreed that generic TLDs can't be reserved for the exclusive use of the owner."
You're right, I did miss that vital point.
It should be interesting see which words are classed as generic, who decides, and who appeals the decisions though. I might have to buy shares in popcorn makers.
Quote: It should be interesting see which words are classed as generic, who decides, and who appeals the decisions though.
I would hope for a starter than anything in the dictionary, or other standard reference material, geographical names/locations etc. Would be classed as Generic, and not even open to discussion.
Amazon (the shop) chose to use a generic name years ago, and so must accept the limitations that come with that decision.
If they wanted to do whatever they wanted with their name, they should have created something unique.
I already own jake.TLD ... As a direct result, I own buy.jake.TLD, joy.jake.TLD, coupon.jake.TLD, got.jake.TLD, room.jake.TLD, talk.jake.TLD, pin.jake.TLD, smile.jake.TLD, read.jake.TLD, like.jake.TLD, call.jake.TLD, book.jake.TLD, author.jake.TLD, and others.jake.TLD ... I don't actually have any of those setup at the moment, but I might do "others" just for my own amusement.
One wonders if the children running Amazon (etc., insert multi-billion dollar internet advertising organization of your choice in place of Amazon here) don't actually understand how TehIntraWebTubes work, and ICANN are suckering them out of their money.
 Several.TLDs, in fact ... In the old days, the only one I didn't have was .mil ;-)
'.moi' is French, and being the language of the cheese eating surrender monkeys doesn't matter. Amazon can do what they like with it.
Now, if it was a generic TLD in the Queen's English (gordblesshermajesty) that would be different. We'd be entirely within our rights to aim a Trident Missle or two at any colonials trying to register '.tea' for example.