If losing one exec could be characterised as unfortunate inadequate, and two as carelessness promising, we’re not quite sure how to describe losing four – hang on – five, over one weekend.
Four: Definitely Encouraging
Five: Clearly Serious
Whatever you think Twitter and its Twits, what is not in question is that it is a gaping abyss where money goes to die. The 8% of staff who were axed previously were not responsible for that. Either the problem is the senior management or else the whole business model is flawed. My money is on the latter, but either way a "twilight of the suits" was overdue.