back to article If you wanted Windows 10, it looks like you've already installed it

Windows 10 looks to have won about seven per cent of the world's desktop operating system market. That's The Reg's back-of-the-spreadsheet calculation after running our eye over September’s data from Netmarketshare and StatCounter, the two services we regularly eyeball to see what's going down on the desktop. Here's the tale …

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  1. Anonymous Coward
    Windows

    Optional?

    "If you wanted Windows 10, it looks like you've already installed it"

    "Wanted"?

    Strange assumption that all those who've received W10 sought it out. That was not how the deployment was executed. I'm sure that a significant proportion of the recipients simply didn't have the wherewithal to prevent it being foisted upon them.

    1. Steven Roper

      I've removed the Windows 10 malware from at least two dozen computers in the last month. All my friends and relatives who come to me when their computers play up have complained "my computer keeps telling me to install Windows 10, make it go away!" - and I've put together a kill script that rips out all the unwanted KB updates and removes the Windows 10 install folders on the C drives.

      The problem is, all these people have their computers on automatic updates and every so often Microsoft simply sneaks in more Windows 10 shit and puts it back again. And I can't put their computers on manual update and tell them to only select and install updates marked as "Security Updates" since some of these people can just about manage to turn the computer on and click things with the mouse. I'm beginning to think about writing an application for them to run on their desktops and laptops that connects to my server and fetches the list of KBs and other shit to be killed every so often, so I can update it as needed and get them to run it once a week or so.

      I feel like I'm going to be condemned to fight this fucking war for the rest of my damned life. At least once 2020 rolls around they'll have to choose between Windows 10 or Linux Mint. When that happens anyone who goes with Windows 10 won't have me looking after their computers from that point on.

      1. x 7

        "I've put together a kill script"

        please publish!!!!!

        1. Steven Roper

          "please publish!!!!!"

          Not mine, because I haven't refined mine enough for public release, but if you want a kill script that does the same job try this one.

        2. Wade Burchette
        3. Anonymous Coward
          Anonymous Coward

          https://github.com/WindowsLies/BlockWindows/

          All you need.

          Oh and disble GWX in the registry.

      2. Dan 55 Silver badge

        Set up Windows Update to only automatically install recommended updates and leave out the optional ones. Also tell it not to install Microsoft updates in the same way as recommended updates.

        It appears bad publicity has deterred them from putting Windows 10 stuff in recommended updates, at least lately. They might change their mind again.

        1. Anonymous Coward
          Anonymous Coward

          "They might change their mind again."

          ..and there's the rub.

      3. regadpellagru

        "I feel like I'm going to be condemned to fight this fucking war for the rest of my damned life. At least once 2020 rolls around they'll have to choose between Windows 10 or Linux Mint. When that happens anyone who goes with Windows 10 won't have me looking after their computers from that point on."

        I feel for you. Ever since the W8 madness, I've made very clear to the population I currently support (family, friends etc ..., some of them 70 years old, who have yet to discover we can actually launch stuff on W7 by other means than double-click on the desktop), that if they buy a new laptop, they should get a Mac, and any Windows version above 7, I don't touch, like ever.

        1. t20racerman

          Agree. I moved my parents (in their 80s) to Linux Mint when their XP computer died. I just couldn't cope with non-stop "How do I...." questions on Win 8. They might have coped with Win 7, but Mint is simple, does everything they need and I VERY rarely get an IT call now.

          1. Roland6 Silver badge

            I moved my parents (in their 80s) to Linux Mint when their XP computer died.

            How long ago was this and which version of Mint and have you updated it to the latest release of Mint since? I ask, as your comment and variations upon it have frequently been made on El Reg. Whilst a move to Linux does get you off the MS driven upgrade treadmill, I'm not so sure a move to Linux xyz actually gets you off the upgrade treadmill and liberates you from the whims of those who think every new release should have a UI makeover.

            1. TCook1943

              There are distro's that rely on rolling updates and where UI makeovers just don't happen.

              My choice, currently PCLinuxOs is a case in point.

      4. Anonymous Coward
        Anonymous Coward

        Why are you removing the offer and not just upgrading them to Windows 10? Its much faster and truely better than 8.1.

        1. Anonymous Coward
          Anonymous Coward

          Twiddling with the UEFI payload to achieve a small gain in faux-boot time and fiddling with the moronic IFKAM a bit to make is marginally less heinous, perhaps, doesn't even begin to come close to compensating for the wholesale abuse of privacy and control accompanying migration from 8 to 10. Even less so in the light of the "safe harbour" sham finally imploding.

          Meanwhile 7 continues to Just Work and there's no good reason why it shouldn't continue to do so for many years.

          10 is no good to anyone.

        2. RoboticRabbit

          I thank you for your opinion, however I have my own already.

      5. Anonymous Coward
        Anonymous Coward

        "I feel like I'm going to be condemned to fight this fucking war for the rest of my damned life"...

        Stop getting stressed. Your friends and relatives chose Windows, you didn't. Let them take responsibility for their choices, it'll make them stronger and better people in the end.

    2. a_yank_lurker

      Re: Optional?

      The implication is true early adopters will grab W10 within a couple of months of its release. The rest are on the sidelines watching with no serious plans to upgrade from whatever. Some as alluded to is inertia and some is the fact there is no killer "app" on W10 to make upgrading worth it.

      The key for MS is whether W10 sparks sales of new kit (not likely) and is so significantly better that upgrading is the aggravation (it's not). Failing on both counts for numerous reasons, W10 is just going to an overhyped semi-failure.

      1. James Micallef Silver badge

        Re: Optional?

        "The rest are on the sidelines watching with no serious plans to upgrade from whatever"

        Yes, that's me. Mostly I'm waiting to see if there's a way to definitively and permanently control what data is being sent and what indications there will be of subscription payments to use Win 10.x / 11 etc.

        Otherwise Linux Mint is moving from VM to hard drive

      2. LucreLout

        Re: Optional?

        The implication is true early adopters will grab W10 within a couple of months of its release.

        Yep, I certainly did. I had an estate rebuild to do at home anyway so figured now was as good a time as later. Its certainly better than 8, though seems to largely be 7 with a tweaked GUI from my limited daily use. I'm ok with it - just watch those privacy settings.

        The rest are on the sidelines watching with no serious plans to upgrade from whatever.

        In the case of several friends & family, what they're doing on the sidelines is waiting for me to have time to upgrade them.

        I'm a developer by trade. However, one of the things I have to make time for in the vanishingly small slice of the day that I could call my own (job, commute, kids), is to act as unpaid hardware/software support for friends & family. Bottom line is that it's just easier for me if they're all on the same OS, so Win 10 it is.

      3. TheVogon

        Re: Optional?

        "the fact there is no killer "app" on W10 to make upgrading worth it."

        There is - Direct-X 12.

        1. Ken Hagan Gold badge

          Re: Optional?

          No version of DirectX has ever been "killer" unless you are a games junkie.

    3. big_D Silver badge

      Re: Optional?

      And given corporate IT, it is a strange assumption that all of those not on Windows 10 don't want it...

      I have it at home, but I'm still waiting for the IT department to update our AV software, so that we can update our Surfaces to Windows 10...

    4. Robert Grant

      Re: Optional?

      It's pretty difficult; if you don't want it, then don't push the upgrade button and wait a really long time. Therefore not that strange an assumption, and extremely disingenuous to suggest otherwise.

      1. Anonymous Coward
        Anonymous Coward

        Re: Optional?

        "It's pretty difficult; if you don't want it, then don't push the upgrade button and wait a really long time. Therefore not that strange an assumption, and extremely disingenuous to suggest otherwise."

        You sincerely assert that everyone studies and analyses the function of every "update" their computer offers them and makes a balanced, informed decision on whether or not to permit its persistent "upgrade" urgings? Even though they'll have been *told* by their *trusted* *experts* how *important* it is to *promptly* apply *updates*. That's a strange assumption and it's extremely disingenuous to suggest otherwise.

    5. Anonymous Coward
      Anonymous Coward

      Re: Optional?

      I intended to wait the full year before deciding if win10 was safe to move to but Microsoft are indirectly paying my wages and forced the issue. After a year of stable use under 8.1 I'm now back to crashes every other day, sleep mode too unreliable to use, a butt fugly desktop because they broke the uxstyle theming that brought back most of the chrome and settings hidden so well it's going to be weeks before I can easily find them.

      The clusterfuck of enforced updates is the gift that never stops shitting on you from on high. The intrusive spying is at least mostly fixable for now but it's a pia finding all the settings.

      I recommend avording this for as long as possible. Booting a few seconds faster really isn't worth the pain. Even the substantial speed improvements dx12 provides don't make it worthwhile unless you do nothing but game on your pc.

      1. Rick Giles
        Linux

        Re: Optional?

        Even the substantial speed improvements dx12 provides don't make it worthwhile unless you do nothing but game on your pc.

        That's all that I do on my W10 system. Anything else is Linux and as soon as I can get a beefy enough rig, it will all be Linux.

    6. BobChip
      Holmes

      Re: Optional?

      Basically nothing more than a strategy to hype Win 10 "adoption" figures. Bet they don't report how many regrade back to Win 7, or ditch the OS for an alternative.

  2. This post has been deleted by its author

  3. Lorin Thwaits
    Coffee/keyboard

    I suppose Redmond's remaining hope to get more tileware followers lies in sales of new machines. Today's announcement of the Surface 4 is thus particularly important. Incredibly thin bezel, so they say. Edge-to-edge sea of pixels that will leave you aghast.

    We'll see if today's hoopla is enough to convince folks to give up a usable OS for more portability.

    And I'm curious to see how long it takes for Apple to fire a return shot across the bow ...

  4. Shadow Systems

    Are Win7 users not upgrading because of Win8/10's tiles?

    In a word: DUH. The "Ribbon" was insulting enough, but the giant fekkin tiles is a slap in the face AND a kick in the junk. I don't want tiles, I want a Detailed List; I don't want pretty pictures that float & gyrate & show me "Live Updates" ala "Active Desktop", I want to Get Shit Done. Bah.

    "Just install Classic Shell!" Why? I shouldn't *have* to install some third party kludge to undo the fuster cluck that is MS' UI, MS should give me the CHOICE of using a "Classic Style" OR their "Nifty Bitchin Super Kool Stuff!". Had MSHQ given us the CHOICE in Win8.x for using a Classic Style OR their whizbang BS then the reaction/backlash wouldn't have been so harsh & brutal. Had they given us the CHOICE of a Classic View OR their ultraspiffysploogefest then we MIGHT cut them a hell of a lot more slack. But they didn't so we won't. If I have to install a third party software to make Windows useable, then MS Fails. End of statement. The third party software may make it useable, but MS shouldn't have made it UNuseable to begin with.

    I mean Jeebus on a pogo stick, the whole POINT of the operating system is to Get Shit Done, yet it's obvious MSHQ is doing everything in it's power to PREVENT that from happening!

    1. a_yank_lurker

      Re: Are Win7 users not upgrading because of Win8/10's tiles?

      I am using Antergos Linux (an Arch derivative) which supports over 4 desktop environments. MS should do something similar.

    2. Steve Davies 3 Silver badge

      Re: Are Win7 users not upgrading because of Win8/10's tiles?

      Go and sit on the Naughty Step.

      You are not the atypical user that MS wants to trap in their EcoSystem..

      I will join you because I refuse to do what Mommy Sataya tells me to do.

      The Ribbon and Tiles just get in the way of doing stuff but (here's the rub) we are in the Minority of Minorities in our opinion. Therefore we don't count. We can be ignored while MS carries on shooting themselves with a Footgun (IMHO).

      They would prefer if we died off or moved to a better OS. MS Does not need us and whatever we say/do will not even be on their Radar.

      Rant over.

    3. James Micallef Silver badge

      Re: Are Win7 users not upgrading because of Win8/10's tiles?

      @shadow systems - I gather many people like the tiles because the shit they want to get done is different from the shit that IT professionals want to get done.

      You're perfectly right that all MS needed to do was offer a choice, even if it defaults to tiles. However it's also perfectly possible to work with 8.1 in desktop view, and commonly used programs docked in the taskbar so the (fake) start menu and/or tile view are hardly ever needed.

      1. dotdavid

        Re: Are Win7 users not upgrading because of Win8/10's tiles?

        "You're perfectly right that all MS needed to do was offer a choice, even if it defaults to tiles"

        Completely agree but the reason MS claim to not add options for these sorts of things is it increases complexity for users; they're put off by large lists of things they don't understand (hence the ribbon, eugh, which is supposed to be task/context-sensitive and hide the stuff you don't need to use *now*) and if someone needs to provide support they can be sure all the buttons etc are in the same place on everyone's machine if there is only one style of Start menu.

        As another commentard noted, Windows is not exclusively developed for IT professionals, unfortunately. It's lowest-common-denominator thinking.

        1. Paul Shirley

          Re: "Windows is not exclusively developed for IT professionals"

          @dotdavid it's worse than that: Win8 onwards weren't developed for PC users of any kind. The whole mess is firmly aimed at tablet and mobile, the market Microsoft had no foothold in and the store environment riding on it.

          The problem is the lowest common denominator across mobile,tab&PC is a screen + OS. Can't assume a keyboard,mouse,touchscreen,microphone or even speakers. Not even internet access is guaranteed. So they picked the things they wanted to support (the mobile market and associated monopoly store) and assumed the desktop monopoly would force acceptance on the desktop.

          If only they'd killed off the real desktop OS *before* trying to kill off the desktop. Monopoly pressure doesn't apply if there's actually a choice.

    4. P. Lee

      Re: Are Win7 users not upgrading because of Win8/10's tiles?

      It's the ghost of a dead mobile strategy. If you don't use tifkam, devs won't develop for it, which means no apps, which mean no mobile device purchasers.

      Oddly ms seem to have mostly given up on phones and tablets, so I don't know why they are still trying.

      Is it just the upgrade cycle? I don't see particularly good times ahead for W10 - "Not quite as bad a GUI as W8, but lots more snooping than W7" will not win W7 users.

      1. Anonymous Coward
        Anonymous Coward

        Re: Are Win7 users not upgrading because of Win8/10's tiles?

        Oddly ms seem to have mostly given up on phones and tablets, so I don't know why they are still trying.

        A couple of reasons. The first is that Microsoft never, ever listen to customers, and never see the world from the customer's perspective. So although there's no real market pull for Windows phones, they think that if they keep on, eventually world + dog will cave in and buy them. I don't agree, but as a customer of Microsoft they're hardly going to credit my opinion.

        The second reason is that (notwithstanding the huge writedowns on the failed Nokia phones acquisition), they'd have further writedowns on all of the investments in phone software and IP. That wouldn't land well with investors, nor would the immediate realisation that Microsoft is handcuffed to the desktop. Without a cloud offer, nothing to pitch for in IoT, no mobile presence, nothing in ad-serving and tracking (remember the huge and failed AQuantive acquisition?) where are they going? It'd kill their share price, and the value of the obscenely overpaid executives share options.

        And even in desktop and related areas, they've done nothing to add real user value - other than a series of f***ed up UI changes, Microsoft haven't written much new code for years, so all the crap bits of Server, Office and Windows are still there. They wasted their money and time buying Minecraft, in a doomed bid to get down and groovy with the kids. And meanwhile people like AWS own the cloud, Google own ad-serving, Google and Apple divide the phone market between them, and the IoT will be exploited by somebody not called Microsoft.

        As an investment case, Microsoft only has value to a patent troll, but for the execs to extract their pound of flesh they need to avoid the world realising that, and that's why they are still trying with phones.

    5. Naselus

      Re: Are Win7 users not upgrading because of Win8/10's tiles?

      If your reasoning for not upgrading to Win 10 is due to tiles, then you're not paying attention. There's a lot of good things to be concerned about with Win10. This is not one of them.

  5. Anonymous Coward
    Anonymous Coward

    Windows 10 on floppy…

    https://regmedia.co.uk/2015/08/28/windows_10_floppy_disk.jpg

    Love it. However, the instructions miss something:

    "2. Type and press ENTER"

    Errm, type what and press enter? loadlin a:\vmlinux?

    1. Anonymous Coward
      Windows

      Re: Windows 10 on floppy…

      I'm getting a read error on disk 2037 of 2079

      Can I try yours?

    2. Pen-y-gors

      Re: Windows 10 on floppy…

      Happy memories - I had a large-ish disk box once with several dozen floppies that held Win 3.1 and Word 2.0 - and a couple of dozen more for the Word language packs. And I seem to remember that the language packs were free from microsoft. Ah, how times change...

      1. CrazyOldCatMan Silver badge

        Re: Windows 10 on floppy…

        I remember installing slakware linux in the mid-90's using floppies that a friend of mine had done for me (my work didn't have a reliable internet connection and his did).

        I think about 6 floppies failed and had to be redone. Given that 'redone' meant giving it (serial install remember!) to him and getting him to re-write it and pass it back to me (2 day turnaround) it took a while!

        And then I did an rm -rf * in the wrong place and had to do it all again.

        1. Doctor Syntax Silver badge

          Re: Windows 10 on floppy…

          "And then I did an rm -rf * in the wrong place and had to do it all again."

          A valuable learning experience about the dangers of doing stuff in root.

  6. Chairo
    Flame

    People don't like being forced into something

    A lesson Microsoft never seems to learn. Up to a degree I can understand it. By historical accident and aggressive sales/marketing/lobbying Microsoft managed to remove OS customer choice for more than a decade and it worked out pretty well for everyone. What they don't seem to realise is that people accepted the OS monopoly not only out of convenience, but also because Windows was seen as kind of a commodity needed for having choice in software selection and installation. They were happily using windows, because they could just buy and install everything they liked from wherever they liked with good support and no undue trouble. And software was available, because there were lots of developers that could use a wide range of stable high quality development tools.

    With Windows 8 Microsoft broke the deal. They started to lock down software installation, forced an inconvenient (for the vast majority of desktop users), unloved and unwanted interface down users throat and started to push crippled programs with a impossible locked down user interface, which was ironically called "modern" and that were served in an Apple style appstore. Developing for Windows suddenly changed from a relatively straightforward process into a quickly changing mess of tools and mostly incompatible APIs.

    Suddenly the OS was pushed in the focus and people realized that it stopped to be a commodity and is transformed into something they don't like at all. In short they felt betrayed and what little trust they had in Microsoft was destroyed.

    Now Microsoft is pushing Windows 10 with down user's throats and hammers it in with a virtual baseball bat. Just enter "Windows 10 nagware" in any search engine and you will find millions of hits. Funnily about 44 million hits on Google and about 18000 hits on Bing.

    Excellent marketing - if you want to prevent people from installing Windows 10 and destroy your brand, at least. What are they thinking? Are they really thinking?

    1. Captain DaFt

      Re: People don't like being forced into something

      Totally agree.

      Windows of old was the slightly annoying but attentive waiter in a restaurant.

      Modern windows is a loud, garish, and offkey Mariachi band that refuses to let you dine in peace.

      1. Anonymous Coward
        Gimp

        Re: People don't like being forced into something

        Modern windows is a loud, garish, and offkey Mariachi band crashing about the restaurant while it tries to tie the diners to their chairs.

        It's like watching a strange and sinister film noir Python sketch.

      2. Naselus

        Re: People don't like being forced into something

        "Windows of old was the slightly annoying but attentive waiter in a restaurant."

        Really?

        I seem to recall that, at the time, we all felt Windows was the antisocial halfwit proprietor, who pissed in the soup, swore at customers and tended to either spit at them or ignore them when they asked him to do anything, but we had no choice but to put up with him because he owned all the restaurants in town. Well, aside from the weird restaurant with the penguin logo that you could only get into through a secret tunnel over an assault course, and once you were in all the other clientele sneered at you. And the Apple cult, who grew their own food that tasted dreadful, but got away with it by telling the devoted that they shouldn't like other food anyway.

        Thinking about it, computing pre-2003 was basically horrible.

  7. FozzyBear
    Devil

    The thing that had me searching for a cross and holy water was the image for the article. Imagine for a second having to install windows 10 from floppy.

    NOW that is a new level of hell

    1. Anonymous Coward
      Anonymous Coward

      Then imagine installing the updates via floppy…

      (Yes, did Windows 95 from floppy once. NOT pleasant!)

    2. David 132 Silver badge
      Devil

      Imagine for a second having to install windows 10 from floppy.

      NOW that is a new level of hell

      *shudder*

      As someone alluded to above, I think the real meaning of Hell would be getting to disk #20xx of 2079, then hearing that GRAUNCH GRAUNCH GRAUNCH... GRAUNCH GRAUNCH GRAUNCH... and the dreaded "Disk Read Error. Aborting."

      Oooh. Nasty flashbacks.

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