What it will do for the industry?
Sounds like it will do exactly what the thing it emulates does - compiles a list for the script kiddies to use. This basic bit of time-consuming tedium is one thing that helped to slow them down. It's not secret but make them work for it ffs.
Previously people would have to take the time to physically visit neighbourhoods to find clumps of IoT devices, now they don't have to bother. On the one hand I don't particularly care if someone's web-enabled cheese gets pwned but on the other I don't want hordes of spotty teenagers clustered near my house just because a neighbour happens to be monumentally gullible.
Trouble doing it in the UK though, assuming I read the regs correctly even if I don't have the right to shoot it down.