Re: @ Moeluk
My other half says she's well loved, but I'm not sure I'd test that out by putting her out for subscription.
You're confusing quality with popularity.
I'm on someone's Netflix account (repayment for fixing their IT), and I've got cable.
I went through the whole of Netflix the other night. Nothing, absolutely nothing on there that I wanted to watch or hadn't already seen. I ended up watching The Avengers (Steed & Mrs Peel, not Iron Man and Hulk) and Question Time. OK, The Avengers was an ITV programme, but the only stuff I actually watch is University Challenge, The News (BBC news), Question Time, Room 101, Sewing Bee, Screen Wipe, Panorama, Horizon, Mastermind, Doctor Who, reruns of ST:TOS/ST:TNG and the odd NCIS or Judge Judy if there's nothing else on. I watch the old ITV serials as well if they're on, Professionals, Sweeney etc.
Are you starting to get the idea? I watch barely any ITV. Not on principal, it's just because they never produce anything I'd actually watch. It's true that the BBC's quality of output has gone downhill over the years, as they produce more and more dross in a bid to compete in the ratings game, which seems to be the only metric that counts and that people want to count. ITV's quality has dropped off over the years too, but they've also started making more period drama and stuff. Usually tedious but on a par with the BBC in terms of production values. Hopefully I'll be dead and therefore no longer able to watch TV before the "no enforced public funding for the BBC" lobby get their way.