Sympathetic - to a point
The cited case is of a "hi tech firm"* in the most connected part of the country, doing things with digital media, who decided "Wow, this place is awesome to set up our business, it's cheap, there's a trendy barrista on the corner and we're only yards away from the Spread Eagle!"
They didn't take in to account highly available network connectivity, or they would have chosen somewhere where they could get cheap connectivity.
Another option, if you make your money in digital media, is to, y'know, fucking pay for a leased line like the rest of us. Available throughout London for less than a monkey a month, probably less than they spend on coffee.
* They most assuredly are not, they are a hipster "digital agency".