Sure losses can be measured in monetary terms...
But getting caught with your pants down like that is worth so much more. ;-)
The financial cost of the hacking attack that plagued Sony Pictures Entertainment last year was just a drop in the bucket compared to the movie studio's revenues for the quarter, the Japanese giant has said. In its third-quarter earnings forecast for the three months ending on December 31, Sony pegged the price of the security …
"US authorities, meanwhile, insist that the attack was an organized operation by the government of North Korea, allegedly in retaliation for the Nork-baiting James Franco and Seth Rogan vehicle The Interview."
I can understand the Norks hacking the FBI headquarters, Langley or the Pentagon, now that would make sense but hacking Sony...cmon.. either this is not the whole story or it was just media promotion for a shitty movie.
They still claim it's the NORK's yet unless the NORK's were really cash strapped, would they have demanded money early on? I'm still not buying "the NORK's did it".
What is surprising is that SONY sold off the Online Entertainment division instead of this one. Although, it's probable that the Pictures Division may go next. The lash back about root kits, etc. was a bad enough slap to them. This division is running right up there in the embarrassment factor.
The Interview cost over $40 million to produce, and made under $7 million at the box office. An extra $15 million would still only have it making half its production cost, and most of that wouldn't even go to Sony. So, Sony have effectively admitted that The Interview was a shit film that was never going to come close to making any money.