NOKIA - Not FINNished yet! BEHOLD the somewhat DULL MYSTERY DEVICE!

A sensible strategy

The Nokia brand still has great value in the consumer market. Especially without the collateral that will dog blackberry to death.

I see this machine purely as a marker. To keep the consumer brand alive as Microsoft erase it from their products. It helps re-establish product marketing, sales and distribution divisions. In other words a foundation to build a business. Not the business itself.

It also puts them in the Android/Chinese manufacture model. Is anyone seriously suggesting they get back into manufacture of hardware & OS again? They have learnt that lesson. No, they will try and concentrate what they do best. Refining Android and the hardware to become the Waitrose to Tesco's Hudl.

There is space and done well could make Samsung look like an outdated out of town hypermarket when people want a next generation device to be more intimate, more trustworthy. Its something worth going for. If they can keep themselves focussed (unlike the old Nokia), some useful innovation and lots of luck.

Here's lookin' at you kid.

Yup.

I was also slightly taken aback by the sheer lack of … well the NOKIA factor. Bells. Whistles. A freakishly overpowered camera. Über-quality audio-recording. Inductive charging. Anything. Yes, the true fanboy inside my chest lusts for more, lusts for high end techno magic with a killer design, made 100% by freaky Finns in Finland, along with a bonkers ad campaign concocted by Britains finest creative minds.

On the other hand, this is a well specced effort at a rather low price and most likely just a first step. So I consider this a good sign.

I also saw a lot, and by that I mean a great many, very happy comments on the web today by people who just got "their" brand back. And that made me smile.

Re: Don Jolly - Eat your heart out

I hate that ringtone.

Re: Don Jolly - Eat your heart out

Not to be pedantic but it's Dom Joly.

Re: Well, that is all very nice but...

"...does it run Windows?"

+1 - no interest if it only runs Android.

Re: Really?!

Well that is a load of crap.

The downfall was created by a management structure that was too self absorbed to really notice what was happening out in the real world. They also refused to listen to all of us at the coalface on what we should be doing about it.

Nothing to do with "me too" products. The N9 was certainly NOT a "me too" product and had the potential of nailing Apple to the wall and putting a serious dint in the advance of Android.

Me too?!!!

Bollocks!

Nokia was streets ahead of Apple with the likes of their N97, E7 and many other devices, but the herd didn't want to follow such innovation because they were led elsewhere.

Just wait until 3-5 years time when Apple "innovate" with an iPhone with a keyboard and wow, even a SLIDE-OUT keyboard!!! Such incredible innovation, all thanks to the spirit of St. Steve The Innovator.

Yawn. Meanwhile back in the real world the Finns just shrug their shoulders and crack on regardless with new ideas and making an honest living rather than the over-hyped US sh1t ........

Mine is 7.9 long as well, but much narrower than the N1 and the iPad Mini. It's not the size that matters, it's what you do with it.

Re: Looks smart

Pretty sure most of the Nokia team of old are on the dole or have moved on.

Years later? Months it seems.

Re: It is after all a Nokia

Is this what you're looking for?

https://www.indiegogo.com/projects/jolla-tablet-world-s-first-crowdsourced-tablet

Re: "Nokia said China would receive it first"

Receiving it?

Shipping internally from the local Foxconn outlet methinks!

Well of course China will get it first

They just have to move them from the factory to the warehouse conveniently located next door. "Designed in California Finland" made in China is how it works, isn't it.

Re: "Nokia said China would receive it first"

"first shipments of coal to Newcastle expected in new year"

That's not funny anymore. Coal is no longer shipped to Newcastle as there are no nearby powerstations that use it so there's no point. Oh! Now I see where you're coming from!

Re: Nokia laughing at Microsoft..

A vastly downsized Nokia using an OS they can't influence, competing with established Android OEMs like Sony, Samsung, HTC, LG, Motorola.

I can see it working out really well can't you?

Re: Nokia laughing at Microsoft..

basically. They no longer have Elop and his trojan policies, no need to waste time and resources making products that nobody wants (Windows Phone, Windows RT), they can make things that people DO want.

Well priced, well spec'd Android tablets.

They don't make anything. They are merely a Foxcon rebrander now

> Didn't Nokia want to (abide by and) sign the contract with Google giving them access to the Play Store in return for sticking to certain specifications, etc.?

That's the main reason why they never went Android in the first place.

Nokia have an enormous investment in services. What used to be Ovi is now Here (or just Nokia) and supplies a whole lot of really good maps and other shit which Google would relegate to "thing in App Drawer that you never use because of all the Google services". That would have been basically pissing away everything they spent on making those services (which are still Nokia, not Microsoft) excellent.

Google Play was always the problem. Not Elop, not burning platforms, just Google.

Not that anyone here wants to admit it.