The plot to kill Google cloud: We'll rename Windows Azure to MICROSOFT Azure Microsoft has devised a fresh strategy to distract customers from a raft of tempting offers by rivals – it's changing the name of its cloud computing service Windows Azure. Windows Azure will be renamed Microsoft Azure tomorrow, a contact confirmed to us today following a scoop by Mary Jo Foley. The paradigm shift name change …
You MSFT-paid AC trolls are so easy to spot...
"Azure already overtook Amazon on hosting Windows servers,"
Rrrrriiiiiiightttttt, because SOOOO MANY of us wants to run Windows Server on Amazon as a cloud VM...
"so presumably Linux is next on the list."
RRRRRRRRRRIIIIIIIIIGGGGGGHHHHTTTTTTTTTTTTT... HAHAHAHAHAHA^29
PS: Seriously - do you people REALLY believe this kind of utter crap when you keep bragging like this loudly in Redmond? Must be some sort of kinky group session...
Why would anyone run a WIndows VM turd on a Linux based cloud operation when is not cost efficient at all? The license fees alone to run a Windows VM is ridiculous .Cloud users generally mirgrate their apps from MS to Linux for that reason.
If MS did overtake Amazon in that area it is only because of the low volume or morons who would do that.
Leave Cloud VMs to Linux !
"Is it really going to be called Microsoft Azure tomorrow?"
Oh, yes. That leaves room for the next rebranding effort after a year or two. Most likely it will be Microsoft Cloud, or The Microsoft Network. Unless they'll have one of those rare hip'n'dandy moments and name it Ding or Fuzzy.
/damn, those corporate bingo sessions are making people way too cynical/
"Once upon a time, Microsoft was a world class marketing company. Obviously those days in the 1990's are long gone.
PS MS was never a software company....just look at their products."
It still is a marketing company. Their market dept STILL gets sway over what the engineers want to do. How do you think Windows 8 came to be vomited up? MS actually has some pretty decent engineers and if given half a chance I think they would come up with a decent product - ie efficient , little pointless bloat, secure. Sadly those half chances seem to be pretty few and far between though I think Windows 7 might have been a partial exception.
Bob, how could any enterprise cloud vendor predict such an unlikely confluence of events as leap day occurring on February 29th? You might as well expect them to anticipate their SSL certificates expiring. This is way out there type unpredictable stuff. Acts of God and whatnot.
True. My opinion is that they'd do much better sticking with just "Azure".
Not that sense and marketing go hand in hand with Microsoft - they had "hotmail" as a strong brand, so fucked around with the name repeatedly until now nobody is entirely sure what Microsoft call it, just that it's "not as good as it used to be" (probably through confusion rather than anything else).
"Hotmail was a strong brand before Microsoft bought it."
Yes. I even had a mailbox there. Then I heard they bought it and immediately evacuated and moved somewhere else - just in time, because few months (weeks?) later they got hacked, in the most embarrassing amateur way and a crapload of people discovered their passwords were out in the open...
...never looked back, never moved back (sans some test accounts.)
"True. My opinion is that they'd do much better sticking with just "Azure".
In my opinion they'd do much better coming up with a better name than "Azure" than worrying about the "Microsoft" part.
"Azure" is a color term with no relevance or direct mental association with the product; you could call it "Microsoft Donut" and it would still have the same inherent meaning, that being "None". What the hell is "Microsoft Azure" to the average person? There is absolutely no brand recognition built-in to that term, yet they foolishly believe that it will come to pass simply with a name change away from "Windows".
Come up with a better name than "Azure" and THEN you can worry about brand recognition.
I think the Microsoft guys were told that the Cloud was going be the death of Microsoft, so they hate it.
When it came to naming their proprietary Cloud (an oxymoron), they went for blue (as in sky) azure which is what you have when all the Could is destroyed.
It does look as if the trinity of Cloud+mobile+social is doing a bit of damage to Microsoft's business.
If only they had left IE 6 in place, I am sure the Cloud would still be running slow and going wrong all the time.
I was thinking the same.
Is this the first sign of Microsoft admitting that Windows 8 and RT have irreversibly damaged the Windows brand?
Not that they'd ever have the balls to really undo the damage, they'll probably continue to blame it on things like piracy and install even more heinous licensing methods for the rest of us. It was nice when software 'just worked' out the box with minimal reconfiguration needed.
Consider the sad probability that several somebodies are likely getting paid several handsome salaries to formulate the "strategy" and the "communications" behind this.
Can you imagine meeting your maker with this on your record?
Droid: I operationalized an emergent reimagining of corporate communications, materializing meaningful cognizant evolutions in the conceptual metaspaces of user consciousness.
Maker: You changed the word "Windows" to "Microsoft".
Droid: Indicative cultural signifiers demonstrated -
Maker: You go to hell.
Microsoft needs to rename "Windows" for the desktop, mobile, and server market also. This isn't 1985 anymore, and there's been so much damage done over the years in terms of the negative connotation Windows has promulgated. GUI's were cool in 1985. Here are some stupid names Microsoft has came up with thus far: Bing, Zune, Azure, Bob, and Windows. "Microsoft" is actually a good name, so they really need to hire some people that have better taste.
The computers Microsoft write for are not really called Micro, nowadays, since perhaps they are more powerful than mini-computers of yesteryear. Long time since writing BASIC for hobby microprocessor computers. I assumed microprocessor software was reduced to Microsoft.
More problematic, is that tablets and phones do not typically have windows, tending to have full screen interaction.
I assume Azure refers to the (colour of the) sky or sea; Windows implies a user-interface, despite how poor a simile that is. Azure for sky-blue would seem a good fit for something for your clouds to float in.
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