back to article The man from Del Monte, he says... NO! .delmonte gTLD bid crushed, juiced

A trade mark owner has won the right to stop its mark being adopted as a new generic top-level domain (gTLD) by a rival company. Del Monte International (DMI) of Monaco had applied to register '.delmonte' as a new gTLD under an expanded system of domains being set up by ICANN (Internet Corporation for Assigned Names and …

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  1. Novex

    "ICANN has previously said it wants to "unleash the global human imagination" by extending the number of top level domains in operation."

    More like unleash a way to make money...

    1. LarsG

      Can't wait to see the litigation start over these new domains.

      1. Anonymous Coward
        Anonymous Coward

        can't wait to see the litigation start

        Neither can the lawyers. Maybe ICANN started it all with a backhander from the lawyer community ...

        1. Jamie Jones Silver badge
          FAIL

          Re: can't wait to see the litigation start

          Indeed.... Even putting aside the technical aspects, this whole thing will just confuse the public, and make the lawyers richer

        2. Alan Brown Silver badge

          Re: can't wait to see the litigation start

          It shouldn't be any surprise that the man who started pushing this madness while the chair of ICANN is an Intellectual Property lawyer and left ICANN to go work for a registrar.

    2. Colin Millar

      ICANN appears to have a very low opinion of human imagination if it thinks that some new website names is what it takes to unleash it.

  2. John Smith 19 Gold badge
    Gimp

    I wonder if the top level domain "gimp" is available

    Since it seems so many governments want to reduce their citizens to that status.

    1. The BigYin

      Re: I wonder if the top level domain "gimp" is available

      I know who should request that. GIMP.

      (Possibly the worst named application in IT.)

      1. ElNumbre
        Thumb Up

        Re: I wonder if the top level domain "gimp" is available

        Chu talking about? Possibly the BEST named app in IT (followed closely by Splunk).

        (ab)User: Can you Photoshop this product photo for me?

        Me: I don't have Photoshop, but I can go at it with the GIMP.

        1. John Smith 19 Gold badge
          Go

          Re: I wonder if the top level domain "gimp" is available

          "Me: I don't have Photoshop, but I can go at it with the GIMP."

          Well bring on the GIMP then.

  3. pip25
    Unhappy

    Is this still going on?

    I thought/hoped they might have finally given up on the whole gTLD thing after one blunder too many...

    1. Anonymous Coward
      Anonymous Coward

      Re: Is this still going on?

      If you can think of some other way ICANN can make piles of cash without screwing up the whole concept of the DNS, then please, please let them know asap.

      1. The BigYin

        Re: Is this still going on?

        Here's a new paradigm - not making piles of cash and simply do their fucking job.

        (Sorry for sweary, but I feel it is warranted)

        1. craigj

          Re: Is this still going on?

          That's too far fetched... It'll never catch on!

      2. Oninoshiko
        Mushroom

        Re: Is this still going on?

        I'm still not convinced this scheme wont screw up the concept of DNS.

  4. nematoad
    WTF?

    Why bother

    Apart from massaging the egos of those running the companies who are successful in aquiring a gTLD under these rules, who in his right mind will use them?

    I suppose fanboys and their like might but if you were a competitor without such a gTLD of your own would you use one?

    No, another stunt designed to fill ICANNS' coffers, or have we run out of .COM names yet?

    1. Anonymous Coward
      Anonymous Coward

      Re: Why bother

      "No, another stunt designed to fill ICANNS' coffers, or have we run out of .COM names yet?"

      The whole problem is the gTLD. COM, NET and the rest should have been shutdown to new entries years - decades - ago. They're a relic from when the Internet was US-only. Now that it isn't, domains should specify the country (and maybe state/region at the second level). As the number of names grows the number of needed namespaces increases, but they need to be organized properly to work,

      1. Destroy All Monsters Silver badge
        Windows

        Re: Why bother

        > but they need to be organized properly to work

        Why? How? Why by country? There is no need - and the old TLDs are quaint reminders of an earlier age when govnmts, curtain twitchers and money fiends didn't want to hook into everything you do, touch and think.

  5. The BigYin

    .icant?

    ICANN needs to get a grip. .org, .net. com etc...these are all cool. They make (some) sense.

    .co.uk, .co.us etc...also good. One is a UK company, the other a USA one. They make sense.

    Of course borders change, companies move (probably to avoid tax) so locking yourself into geographic domain might be a bit short-sighted. Back to the TLDs.

    .bank? Yeah, that makes good sense. Especially if they have strict rules on security, who can join etc. I am sure you can think of more.

    .coke? No. .cola? No. .buttplug? Ah...no; no thanks.

    The increasing number of TLDs will make it harder on users as well. Should they go to creditcard.com? creditcard.co.au? credit.card? Or my.creditcard? "creditcard" will also have to register everything to prevent domain squatters and abuse. A nice money spinner for ICANN.

    ICANN - defenders of ICANN's wallet!

    Also, if DMC can object to DMI wanting .delmonte; can I object to a company using my family surname as a TLD? Heck, there's a money spinner right there. Register surnames and then sell off big.yin etc. ICANN won't complain too much, more money for them!

    1. Alan Brown Silver badge

      Re: .icant?

      ".co.uk, .co.us etc...also good. One is a UK company, the other a USA one. They make sense."

      This kind of thinking led us to create .co.ck without realising what we'd done until it was too late (it was later unilaterally changed to .com.ck, but most of the locals thought it was bloody funny - understandable if you take a look at their statues - see http://www.burfitt.org/gallery/view_photo.php?set_albumName=album12&id=IMG_3487 (even depicted on the banknotes - see http://www.trademe.co.nz/antiques-collectables/banknotes/australia-pacific-islands/auction-619282500.htm)

      1. cyborg
        Joke

        Re: .icant?

        Visit my website yeah? trashbat.co.ck

        It's well weapon.

        1. Roger Anderson

          Re: .icant?

          Its going to be totally fucking Mexico!

          kudos on getting a Nathan Barley reference in

          1. cyborg
            Devil

            Re: .icant?

            I'm a self-facilitating media node.

  6. NightFox

    Bad Apples

    I was going to post something about the UK (graphic design?) company that had www.apple.co.uk and how the should try to get the rights to the .apple gTLD, but I see they've now finally succumbed to Cupertino (or maybe accepted lots of $ from them)

  7. Christoph
    Joke

    So when are Hormel Foods going to register their most famous product?

  8. John Smith 19 Gold badge
    Unhappy

    Did anyone see "The Man from Del Monte" and think

    (Tall, upright European in a white suite but lives in Latin America. Hmmm)

    Old Nazi war criminal?

    NB given the involvement of the United Fruit company in payrolling soldiers to kill union activists (hence the term "Bannan republic.") who better to put in charge of the local operation?

    IRL The Man from Del Monte says "Ja."

    1. Don Jefe
      Happy

      Re: Did anyone see "The Man from Del Monte" and think

      To be fair, Uruguay, Argentina, Southern Brazil and large parts of Chile are populated almost exclusively by those of European descent who were there long before the war. The Spanish, Basque, French and Germans have been there longer than most 'American' families have been in the US. The natives were all killed off and displaced long ago. The huge Japanese colonies (that's what they call them, not my term) and the Jewish settlers did come with WWII though.

      My wife is Uruguayan and you'd never think, from looking, her family has been in South America since Uruguay's independence in the early 19th century.

      1. Don Jefe

        Re: Did anyone see "The Man from Del Monte" and think

        And those of Italian descent. There's a whole lot of them too.

      2. John Smith 19 Gold badge
        Happy

        Re: Did anyone see "The Man from Del Monte" and think

        "My wife is Uruguayan and you'd never think, from looking, her family has been in South America since Uruguay's independence in the early 19th century."

        Actually I was aware of this peripherally. When Peru elected a Peruvian of Japanese descent and of course Pinochets planned successor was one Eric Strosser, who did not sound particularly Spanish or Portugese (the other great colonial power in that area before the US decide to treat it as their back yard).

        What was the old line about Argentinians? Dress like Italians, cook like the Spanish and think their English?

        It's a bit more diverse than perhaps people think.

        1. Don Jefe
          Happy

          Re: Did anyone see "The Man from Del Monte" and think

          It is very diverse. I always find it odd how the US and Europe kind of ignore most of South America, but Asia has so much trade with them. Uruguay is a leading provider of beef, lamb, citrus fruit and rice to Japan. Aregentina provides Japan and China with iron, beef, wood and paper.

          Uruguay also has a growing technology sector and provides enterprise CRM and supply chain management software to Asia as well as, oddly enough, robotics tech. I've done a little business down there but they're very wary of anything from the US (including me). They've still got a really bad taste in their mouth from the dictatorships... and they'll just flat out tell you they don't like the fact Europe ignores them.

  9. John Smith 19 Gold badge
    Happy

    How about .con ? Of course that might confuse users but would be quite honest.

    All those spammers, viagra salesmen and representatives of former members of the Nigerian govt for example.

  10. Nuke

    Pointless

    "ICANN has previously said it wants to "unleash the global human imagination" by extending the number of top level domains in operation."

    They will have finally defeated themselves. Originally, the TLDs like .org and .com were intended to mean something; but they have become useless as a guide as to the nature of the website. For example a multi-national will use eg "mobil.co.uk", while my local plumber is like "bloggs.com". With this new wave, the TLD reaches a new low as merely part of the site owner's name.

    So instead of "delmonte.com" will we have "delmonte.delmonte"? What was the point again?

    1. Destroy All Monsters Silver badge
      Holmes

      Re: Pointless

      The website will be at

      delmonte.delmonte.delmonte

      so that you get the message.

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