back to article Murdoch machinations mean Microsoft must rename SkyDrive

Microsoft is going to have to rename its SkyDrive cloud storage service after agreeing to submit to a British court's ruling over ownership of the brand name. British Sky Broadcasting Group, the European satellite broadcasting arm of Rupert Murdoch's media empire, took on Redmond over the rights to the SkyDrive name, pointing …

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  1. Alan Bourke

    DoubleDisk

    Arf

    1. Trevor_Pott Gold badge

      Re: DoubleDisk

      Actually, I prefer "LightDrive." Light goes in to the PRISM and out comes rainbows!

      Really, you guys, we're not spying on you. Honest. Please trust US-based cloud computing. Oh gods, please?

    2. Bob Vistakin
      Linux

      Re: DoubleDisk

      Droidenfreude

      KarmaBitch

      RupertSlap

      ThinkAgain

      PeguinsJoy

      1. Mips
        Childcatcher

        Re: DoubleDisk

        Droidenfreude? I should have thought Schadenfreude was more appropriate. Anyway I really enjoy the thought of Microsoft getting bitten by someone else.

        Now who can take a bite out of Apple? Perhaps Dr Who could help.

  2. JASR

    EmBalmerDrive

  3. Anonymous Coward
    Anonymous Coward

    How about

    YAMESH

    Yet Another Massive Enterprise Security Headache.

  4. Benchops

    I heard they were going to combine their remote services with a virtual world and twitter style messaging.

    CloudCuckooLand

  5. B-D
    Devil

    I'd utterly hate to give the lawyers some ammo but surely MS can now turn their own loss into a gain by using the Sky ruling to pressure LiveDrive into handing over their name?

  6. Howard Hanek
    Trollface

    How about, "We'llShortlyAbandonYouDrive"? or "OnlyAsLongAsWeMakeMoneyDrive" ??

    1. Wade Burchette
      Childcatcher

      What about "GiveUsMoreMoney Drive"? Or "WeAreJealousOfAppleAndGoogle Drive"? Or "BallmerDrive"?

    2. Anonymous Coward
      Anonymous Coward

      I didn't realise we were naming a Google product?

      1. Anonymous Coward
        Anonymous Coward

        If it was a Google product, I would say 'Borg Base'

        1. wowfood

          BingDrive.

          Badaba ba ba. I'm bingin' it

  7. This post has been deleted by its author

  8. An0n C0w4rd

    BSODrive

    1. Mystic Megabyte
      Mushroom

      Is that the Blue Sky of Death?

      <looks out window for meteoroid shower>

  9. Anonymous Coward
    Anonymous Coward

    huh? BSkyB have a product called SkyDrive? I never knew. Oh is this another bullshit thing?

    Anyway anyone uses microsoft products (and isn't' some whack job fundamentalist) and has skydrive know it shits on the shit you get from other vendors.

    1. Anonymous Coward
      Anonymous Coward

      They don't but because BSkyB offer telecommunication products and services that put them in the same category as cloud products its enough for people to believe that SkyDrive is a BSkyB product.

      In fairness to Microsoft BSkyB and Sky TV as a trademark is barely heard of outside the UK, Sky's Internet offering's even less so and after the Edge fiasco it seemed trademark's based on a common word weren't really enforceable.

      1. Anonymous Coward
        Anonymous Coward

        "Sky TV as a trademark is barely heard of outside the UK"

        How long is it since you were last in Germany? have a look at www.sky.de anyway.

        I believe Italy has a bit of Murdoch too. You'd have thought Berlusconi might have put them off, but apparently not. You could try www.sky.it

        Maybe others too; someone's annual report would cover it, but I'm too lazy to work out which piece of the empire would have the details (it doesn't seem to be in the BSkyB report, but that's no big surprise).

      2. plrndl

        "after the Edge fiasco it seemed trademark's (sic) based on a common word weren't really enforceable."

        You mean like "Windows" and "Apple"?

        1. M Gale

          Actually yes, just like Windows and Apple.

          Microsoft Windows, and Apple Computers on the other hand...

    2. M Gale

      "Anyway anyone uses microsoft products (and isn't' some whack job fundamentalist) and has skydrive know it shits on the shit you get from other vendors."

      Can you explain for people who aren't tied into the Microsoft treadmill, what the advantages of Skydrive are over every other online storage locker out there?

      (Also yay to Reg comments for inserting random newlines everywhere. This paragraph inserted solely to prevent it.)

      1. Professor Clifton Shallot

        Can you explain for people who aren't tied into the Microsoft treadmill, what the advantages of Skydrive are over every other online storage locker out there?

        I haven't investigated in depth but there's some reasonable integration with the Office products and there's no undesirable chatter from the client like there is with DropBox.

        I wouldn't say it was notably superior from what I have seen so far but it's not obviously deficient.

  10. PhilipN Silver badge

    Skypedrive

    No ... Seriously.

    1. Will Godfrey Silver badge

      Re: Skypedrive

      Make that SkypeDive and iId agree

  11. Anonymous Coward
    Anonymous Coward

    How about

    DataClod.

    Oops - typo. Forgot the "u".

  12. Giles Jones Gold badge

    ChairDrive - Transfer your data at the speed of a flying chair.

  13. Dan 55 Silver badge
    Coat

    Network Storage Access

    Well someone had to say it...

    1. Captain Save-a-ho
      Black Helicopters

      Re: Network Storage Access

      More like "Never Secure Again"

  14. Mephistro
    Angel

    A.Y.D.B.T.U.S

    All Your Data Belongs To US

    1. Anonymous Coward
      Anonymous Coward

      Re: A.Y.D.B.T.U.S

      A.Y.D.A.B.T.U

      "All Your Data ARE belong to us", surely?

      1. CmdrX3

        I believe it was a subtle touch of satire... "All Your Data Belong To U.S <<<- as in USA

      2. Mephistro

        Re: A.Y.D.B.T.U.S

        "All Your Data ARE belong to us", surely?

        No, that's a different meme. :^)

  15. Vlad The Impatient

    They could ask Mr Clive - very ni$ely - and name it MicroDrive.

    1. CmdrX3

      Unfortunately Sir Clive sold all the rights to Amstrad, including the rights for the Microdrive. Amstrad was then bought by... wait for it.... BSkyB. I would assume that the takeover would include those trademarks as well.

  16. Dean 4

    TheCloudStorageFormallyKnownAsSkyDrive?

    ModernDrive?

  17. Vlad The Impatient

    I have of course meant Sir Clive...

    1. John Brown (no body) Silver badge

      Ah, yes, MicroDrive, a name that just drips reliability :-)

  18. Anonymous Coward
    Anonymous Coward

    It went something like this...

    Sky: "How desperate are you to have Sky TV services on the Xbone?"

    Microsoft: "Really desperate, it's flopping worse than Surface RT"

    Sky: "Then go change the name...."

    1. Nuno

      SkyDive

      If we have a reference to RT, surely the best name would be SkyDive

  19. Anonymous Coward
    Anonymous Coward

    Maybe

    SkyFloppy should be safe.

  20. Anonymous Coward
    Anonymous Coward

    SpyDrive

    They only need to change 1 letter AND it gives a more accurate description of the service they provide to the "customer"...

  21. JustWondering
    Happy

    POS Drive?

    I don't believe an explanation is necessary.

  22. Alex in Tokyo
    Joke

    Azure Storage Services?

    They could even brand it as Azure Redundant Storage Extensions in the UK and Oz.

    1. Anonymous Coward
      Anonymous Coward

      Re: Azure Storage Services?

      Azure Redundant Storage Extensions For Workgroups (32-bit), Azure Redundant Storage Extensions For Workgroups (64-bit), Azure Redundant Storage Extensions For Students...

      We're going to need a larger live tile.

  23. LinkOfHyrule
    Joke

    SeeDrive

    I think that would be good - See because it sounds like C:\ and cannot be seen - a complete oxymoron that will baffle users in the way only MS can! They could even bring back good old Abort, Fail, Retry for when it goes tits up and set the website background colour to a nice deep blue when the servers go down!

  24. gregthecanuck

    Well, obviously, it should be called....

    Nokia Drive

  25. Tom 35

    Bing Zune

    They could use it for the Windows 8.1 start sound too.

  26. Anonymous Coward
    Anonymous Coward

    Drive harder

    The SQL

  27. John-IT-Guru
    Linux

    SkyDive is perfect

    Since no Windows servers really work and you are certain to lose access all the time due to constant MicroFlop server bugs and errors.

    I say they should rename it to SKY DIVE!

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