back to article More Brits ditch Apple tablets for Amazon, Google, Samsung kit

Almost a fifth of the UK’s adult population now owns a fondleslab, and while most of them have a tablet with a bitten fruit icon on the back, Apple’s dominance is slipping. So says YouGov, a pollster, which regularly asks Brits about their technology purchases. During the first three months of 2012, 73 per cent of British …

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  1. LarsG
    Meh

    So I have an iPad and iPad mini for when I'm out and about working, but I'm supposed to ditch them in favour of a Kindle?

    Ok

    1. MrXavia
      FAIL

      no.... this is a look at the current market share, and with apples big head start its to be expected they will be the most owned, even I own one and I hate the IOS infrastructure & lock in, my 3 year old android phone is 10 times better at everything I do than my ipad, for the iPad I have to jump through hoops to get anything done!

      1. Anonymous Coward
        Anonymous Coward

        Jump through hoops, on IOS?

        I think you are technically disadvantaged. There are some good evening classes, idiot's guides and help at Apple shops and resellers that may be able to help, if you are open enough.. But I've never met anyone who needed them. But then again, you are the first one I've seen who seems happy to boast about their incompetence on line on a "technical" site.

        Even my 83 year old mother can manage it, as can both fellow software engineers (rather clever ones, mind you) and friends for whom the very word, computer, is challenging. Android and some of the smarter Nokias (real ones, not the windows stuff) caused many to have to jump through hoops, though, at least in the case of Android, not the upgrade hoop as there rarely is one.

        Perhaps you should go to China and picket the Apple supplier factories, or at least the parts of them dedicated to Apple parts.

        1. Brenda McViking
          FAIL

          Re: Jump through hoops, on IOS?

          way to miss the point.

          He was talking about doing stuff on an iPad which apple doesn't want you to do, which is far too much. I too have to jump through hoops all the time to get around the artifical (and pointless) limitations that apple apply to their technology.

          For instance, I'll throw the oldest gripe in the book - getting music OFF the iDevice onto a windows PC. Why is that disallowed? On android, guess what - IT JUST WORKS.

          If you want more examples, I can rant all day...

          1. ThomH

            Re: Jump through hoops, on IOS?

            Taking music from an iPad to a computer is officially disallowed because Apple has a contractual relationship with the music industry that it wants to preserve.

            You weren't expecting a technical reason were you?

            1. Anonymous Coward
              Anonymous Coward

              Re: Jump through hoops, on IOS?

              No, just an honest answer to the word 'integrated'.

      2. toadwarrior

        So how much do you get paid to spout such rubbish? If you're having to jump through hoops that's more a sign of your mental capacity.

        A 3 year old android phone simply will not out perform any reasonably priced current release tablet. If you're going to say something so stupid then back it up with proof.

    2. Steve Davies 3 Silver badge
      Paris Hilton

      Or any other Android bit of kit

      you know it makes sense!!!!!!

      Well maybe. If you want a very disjointed environment then go ahead. AFAIK (and I'll accept being proven wrong) the Android ecosystem is just not as well integrated/connected as the Apple one.

      I have a kindle. I use it for well, reading and that's it.

      I had an Android (HTC) phone but I've gone back to a 'Dumb' Nokia so I can't really say for sure but a collegue of mine has given his wife his Galaxy and gone back to his iPhone simple because everything works better FOR HIM. A lot of fandroids seem to forget that not everyone wants to root their phone etc and the old, creaky IOS actually does work very well for an awful lot of people.

      Paris because not everything 'shiny-shiny' is gold.

      1. Anonymous Coward
        Anonymous Coward

        Re: Or any other Android bit of kit

        "the Android ecosystem is just not as well integrated/connected as the Apple one."

        Apple well lntegrated - rubbish. Apple integrates well with Apple - sod all else.

    3. Bill the Sys Admin
      Meh

      I don’t understand at what point you took that from the article?

      It merely states that people are buying different brands. I have a nexus 7 because I think the 7inch form factor is perfect for tablets. I don’t get gorilla arm holding it like I do with my girlfriends iPad which weighs a ton.

      1. Muscleguy
        Facepalm

        "gorilla arm"

        That is Nature's way to tell you to man up and get thee to a gym. That your arm is less strong than your girlfriend's might also give you pause.

        1. LPF
          Thumb Up

          This! , I blame the fashion for skinny jeans , leads to full grown men , eating leaves so that they can fit in em!

          1. Observer1959

            In the 70s growing up we wore the 501 Levi's which WERE skinny jeans. Then the "Super size it" eating merchandizing came along and everyone viewed gluttony as just normal. Because of this all the jeans started being offered in larger baggier styles. We eat so horribly today.

      2. Anonymous Coward
        Anonymous Coward

        How can you get gorilla arm using an iPad? They don't allow porn on those things.

        1. Phil O'Sophical Silver badge
          Coat

          > They don't allow porn on those things.

          That's only because to the fanbois an iPad is porn, nothing else is required.

    4. Dana W

      Five thumbs down for liking Apple! And off with your head! The Android police have spoken!

      1. Chairo

        @Dana W

        No, liking Apple is still tolerable. What gets to the nerve are fanboys that react on every headline that implies negative news for Apple with defensive reflexes.

        He got his downvotes for posting without reading the article.

        1. Babbit55

          Re: @Steve

          I would have to disagree, the android ecosystem is now very well integrated. When I picked up my Nexus 7 i just logged into my google account, it setup my contacts from my phone and setup all my apps, it even setup my wireless from all taken from my HTC Desire C, I can even go to the google play website and download apps to my devices easily, not sure what more integration you may need?

          1. BristolBachelor Gold badge

            Re: @Steve

            I would also say that the android system is well connected. Even using my Galaxy Note, I can plug in USB devices (flash sticks, HDDs, usb hubs, keyboards, oh and HDMI projectors).

            I can even plug it into my camera (Canon 7D, 5DIII), control all settings, see the live-view display and take photos with it. By contrast, the Apple camera connection kit can't read from CF cards (used to but a firmware update a while back turns off the power when you try), and the "camera connection" just about manages to read a JPG file from the camera, but nothing else. With Android, I can happily copy the photos (JPG or RAW)onto the phone, the phones SD card, or upload by FTP / SMB to the web or my local server and use them in any application I want. Oh, and the android cost? £1 for USB host cable, £2.50 for the very nice remote control app.

  2. Anonymous Coward
    Anonymous Coward

    Someone who has bought a Samsung tablet will obviously say they think theirs is better, as will someone who buys Apple etc.

    Looking at the graph I can see who is winning at the moment.

    I just think this kind of poll is a waste of time unless they ask the right questions.

    1. Anonymous Coward
      Anonymous Coward

      Errr, No...

      I own both...

      From the time I brought an iPad I realised how bad it was, in the end I found it was only useful for games...

      at the same time I already owned an android phone, I expected the iPad to be at least as good as my phone, it was not... it was so locked down it was un-believable, no file transfers, video had to be PRECISELY converted...

      Now I own an ipad, a Samsung Note 10.1 and an android phone... The android devices are just so much better.... (although I admit there are a couple of iOS only games I would like converted to android, and its purely down to the software companies as they are simple games...)

      1. Steve Davies 3 Silver badge

        Video, files and locked down

        No different from my Kindle (HD) then....

        especially the video. Even converting to MP4 is not always recognized by the device.

        There are two sides to every story.

        1. Rampant Spaniel

          Re: Video, files and locked down

          I get what you are saying but that is not entirely fair, an ipad is not subsidized to lock you into one retailers ecosystem, it is entirely unsubsidized but you are still locked down. I always thought it was a shame they tied the ipad up so much, it has a lot of potential for folks like studio and landscape photographers which is hampered by some of the restrictions. It's still a good product, but like for like against the kindle, the kindle (and nook for that matter) is restricted but you get it cheaper for that.

      2. Manny Bianco
        Happy

        "PRECISELY converted"? Well, maybe, but just use something like Handbrake with its presets to convert it for you.

      3. Anonymous Coward
        Anonymous Coward

        Interesting, I found the absolute opposite.

        I had an ipad, but it was too big/heavy for regular lugging. Picked up a Nexus 7.

        However the Nexus 7 has lots of issues with slowing down.

        https://www.google.co.uk/webhp?sourceid=chrome-instant&rlz=1C1GGGE_en-gbGB494GB494&ion=1&ie=UTF-8#hl=en&rlz=1C1GGGE_en-gbGB494GB494&sclient=psy-ab&q=nexus%207%20speed%20issues&oq=&gs_l=&pbx=1&fp=4c2080814f1de16e&ion=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.45373924,d.d2k&biw=1920&bih=955

        It's also missing lots of apps, especially education ones (maths for the kids for example)

        Whereas something like AVplayerHD app will play everything and anything up to and including 1080p mkv's on it, hd stuff on the nexus stutters.

        As for file transfers, what do you want to get on them, that won't go through dropbox?

        Finally, where did you bring your ipad from? (hint it's bought not brought)

        Here's the thing, if it's not an ipad 1, but a 2 or later, I'll swap it for my Nexus 7, how's that?

      4. Anonymous Coward
        Anonymous Coward

        A rebuttal

        I have an iPad mini. I use it for work, education, reading. Project planning, mind mapping, note taking, mathematics, Web Browsing, e-mail and very occasionally games. Perhaps it would have been more accurate for you to admit that YOU were unable to use it for anything other than games. That does not represent the devices weakness but rather your failure to identify and exploit appropriate use cases for the devices.

  3. tempemeaty

    Looking for more?

    Could it be the users feel to restricted with Apple and the feeling of a walled garden like system instinctively seeking something less so?

    1. Anonymous Coward
      Anonymous Coward

      Re: Looking for more?

      I doubt it. I suspect a lot of it's on price. And familiarity.

      My Mum would have no clue what you meant by walled garden, and after you'd explained it (easy enough), she'd struggle to recognise its application to her iPad. Not because she's stupid, just that tech isn't her thing. Her iPad does all the stuff she wants. I notice stuff I can't do on mine, but she doesn't do any more than web surfing, BBC iPlayer, music, games and photos. An Android tab would do all that too, and we were up at John Lewis the other day for an hour playing with all the options. In the end she fancies an iPad Mini, because it's smaller, and it's what she knows.

      I guess that once people have had an Android phone, then 'Droid is 'what they know', and so that's the tablet they'll look at first. Then others will buy on price. And the Google Nexus 7, or the Samsungs 7" and 10" are great value. Personally I preferred the Samsung 7" to the Nexus, much better speakers and I liked the screen more. But my next tablet, maybe in a year or two, I really want to have a stylus. I've tried a good Bluetooth keyboard, and I still think nothing beats a stylus for the odd 4 or 5 paragraphs of writing on a tablet. Which is all I'd expect to do, commenting or emailing. For me, serious work needs a desktop (I hate laptops).

      1. Anonymous Coward
        Anonymous Coward

        Re: Looking for more?

        I went Nexus 7 because of the core Android experience and upgradeability. I'm not keen on the 'Samsung experience' direction they are taking Android. Good to have choice though and I'd also like a good stylus.

        1. Ian Watkinson

          Re: Looking for more?

          I'd like the nexus 7 to not be dog slow when I try and use all the storage on it!

          1. Chris Parsons

            Re: Looking for more?

            You want to see my border collie doing agility; slow, she is not.

        2. OhDearHimAgain

          Re: Looking for more?

          If you don't like what Samsung have done, there's loads of choice - that's why I've gone with Android - you're not stuck with the OEMs launcher.

          The "GO" launcher and companion apps makes a nice alternative and means you can unify the experience across all your android devices, if you wish.

    2. Observer1959

      Re: Looking for more?

      I understand what some are saying about the walled garden thing. I own all apple devices and love the iway they all work together. If you use the included apps then yes you may feel walled in because they are working together with iTunes and icloud. Try getting some new apps. I use Downcast for podcast, VDownload for videos, Dropbox for file storage and many more. Remember there's an app for that.

  4. Anonymous Coward
    Anonymous Coward

    I have neither (although I do have an Android phone) and assuming someone has bought a load of apps for their device - either Apple or 'Droid - can't see anyone being too quick to switch sides.

    Seems to me that once someone has made that initial purchase they are "stuck" for life.

  5. Anonymous Coward
    Anonymous Coward

    Grossly misleading chart

    As Android tablets as a whole have over 50% of the market, however looking at that chart casually, it would tell a very different story.

    http://gigaom2.files.wordpress.com/2013/04/tabletshare.jpg?w=484&h=469

    1. I ain't Spartacus Gold badge

      Re: Grossly misleading chart

      I haven't looked in detail at the figures, or legends on the tables to see what they're measuring. I don't really care enough, as I don't take other people's tablet choices personally... Although your link was a bit short on details.

      But Even if Android have 50% of current sales, some of the iPads sold when they had most of the market are still in use. Also you have to be careful about sales figures, as Android could have 50% of sales into the channel, but Apple still a majority of sales to consumers. Also different organisations measure sales differently, so they never quite agree. YouGuv do a lot through online surveys - they have a panel of regulars they survey, I don't know if they top that up with on street or phone interviews. Apparently 8m Brits have never gone online though.

  6. thesykes

    thanks YouGov!

    All I ever get are surveys about supermarkets and politics... why don't I ever get ones that interest me??

    1. Anonymous Coward
      Anonymous Coward

      Re: thanks YouGov!

      I used to be on Yougov and a few other paid survey operators.

      Survey fatigue rapidly sets in as you try to earn your credits/cash for completing surveys to the point you just click any answers to get them over with as quick as possible without reading/thinking about them.

  7. Anonymous Coward
    Anonymous Coward

    cost

    My lads persuaded me to get a tablet last year which cost £200ish. I brought the wife a 2nd hand 1st gen ipad for Christmas, I paid £250. She wanted it to play scrabble at work during breaks but the tablet didn't have the official scrabble app.

    I have dabbled with the ipad but other than it being smoother than the tablet I see no real difference.

    I get the impression that these really are just play things. Only once did I use the tablet in a support situation, and that was to run some wireless diagnostics which actually proved to be very useful as it was easier to carry the tablet than the laptop.

    Im sure I will be heavily down voted, but other than games, internet, social sites and watching movies I see no real benefit in an ipad... or tablet for that matter.

    It seems a £47 tablet can do pretty much the same thing as a £600 ipad

    1. Babbit55

      Re: cost

      Being in IT Sales I find having a 7in tablet loads better than lugging my 17in HP brick of a laptop around with me for meetings, Tablets are very handy for more than just casual games and reading books.

    2. Anonymous Coward
      Anonymous Coward

      Re: cost

      Blimey I didn't realize anyone was using the slow low memory 3 year olds any more never mind paying £250 in the second hand market to suffer. Is it a gold plated collectors edition?

    3. I ain't Spartacus Gold badge

      Re: cost

      Im sure I will be heavily down voted, but other than games, internet, social sites and watching movies I see no real benefit in an ipad... or tablet for that matter.

      but apart from better sanitation and medicine and education and irrigation and public health and roads, and a freshwater system and baths and public order ... What have the Romans ever done for us?

      You are right, it's a luxury. I really wouldn't want to live without a computer, and access to the internet and all the entertainment and practical goodies which all that brings. And I could perfectly happily live without my iPad. Although since getting it, my PC at home only gets used 2 or 3 times a week now, and I can read stuff on t'internet while sitting in a comfy armchair. Plus I can listen to the BBC iPlayer (radio mostly), without having to have my PC in my sitting room. And use the thing as a remote controller to drive music and podcasts through my speakers. Plus play the odd game, look at any of my photos, check my diary when I'm on the phone, take the odd note in meetings, read or play games on the train... It's a long list. All of it can be done with a laptop, but not as conveniently or comfortably.

    4. Anonymous Coward
      Anonymous Coward

      Re: cost

      I was hospitalized for a week recently - in Thailand.

      I noticed all the nurses used iPads for keeping patient journals.

      Repeat: There are a gazillion vertical applications that are of great interest to people in those markets, none of which you might even conceive. You should probably should try and take a broader view of the world and the use patterns for tablets before you diss them.

      Just saying

      ps: Your final statement is provably false.

  8. Number6

    Take the money and RUN

    Saw a fascinating article on Groklaw about the Apple-Samsung spat

    http://www.groklaw.net/article.php?story=20130416214944734

    Apple are trying to get the current infringement lawsuit through to the point where they've been awarded damages and the appeals process has been exhausted so they get to keep the money. The rush is that there's a parallel process which may end up declaring the patents invalid, which they acknowledge might not finish its appeals process until 2017. Under the broken US system, if they win damages from Samsung before the patents are declared invalid, they get to keep the money.

  9. Schultz

    20% already own a tablet...

    I wonder how big the remaining market might be. Some parsimonious persons will be happy to stick to a smart phone and a lap-top and others will wait until they get the free tablet as a remote control for their TV or car. Anybody wants to bet that the tablet market will go the way of the netbook market in the next 5 years?

    1. Babbit55

      Re: 20% already own a tablet...

      I actually think we will see a growth of tablets with a drop of laptop sales, desktops will always keep there place for serious work like high end graphics and gaming, the tablet with attachable keyboard will soon make the laptop a thing of the past.

  10. Anonymous Coward
    Anonymous Coward

    sizes of tablet

    A pocket-sized 7/8" device is handy for a whole bunch of situations where a 10" device is inconvenient. And vice versa. A hand-sized phone fits into a different category too. The survey graph quoted misses out on reporting the most interesting phenomena going on with tablets by lumping them all together.

    YouGov site: " YouGov found that the optimal price point for tablets is £250 amongst hot prospects. Lukewarm prospects and current rejectors of tablets will require prices in the £150 to £200 price range before they become more interested in purchase."

  11. rich_a
    Holmes

    Wow, what amazing insight (sarcasm)

    TL;DR version: People want tablets, and unsurprisingly are buying cheaper ones than the ones Apple sell.

    It's really not rocket science. The iPad's share of sales will dwindle further unless they innovate. Android tablets seem to be where the innovation is at: a choice of software keyboards, different form factors, pen input on some models and amazing CPU power at an affordable price. Had to laugh a few days ago when a non-techie friend said they were disappointed after they tried the iPad mini out at the apple store - apparently the game they tried runs a lot smoother on her daughter's Nexus 7 and she questioned why anyone would pay twice the price of a Nexus for an inferior product.

    1. Philip Lewis
      Paris Hilton

      Re: Wow, what amazing insight (sarcasm)

      Where is your evidence for those broad assertions (Hint: There isn't any)

      1. rich_a
        WTF?

        Re: Wow, what amazing insight (sarcasm)

        Surely it's common sense? If your competitors are building products that do the same thing, sometimes with functionality that improves on yours and has a better price point, that means you're going to take home less of the pie?

        Apple are fast becoming the British Leyland of the mobile and tablet world. Happy to sit back and know people will buy their products, but not responding to the fact that their competitors are bringing products that do the same thing (sometimes with added extras*) and are undercutting them at the same time.

        (* the reason I use BL as an example is due to all the anecdotes people have about buying a car in the early 70's. The foreign competition produced cheaper, more reliable motors with luxuries like a car radio which cost extra in the equivalent BL ranges. This reminds me of the closed iOS ecosystem, and how jelly iPhone users seem to get when you mention all the cool things Android apps let you do that Apple have deemed unacceptable in their walled garden)

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