Oh
Dear
God.
Stealthy startup Exablox has just dropped its cloak and announced its existence to the storage world after amassing $22m in funding in two rounds. The start-up certainly has buzzword marketing down pat: it says it is "re-imagining storage" to solve "pain points". I don't know about you but I find myself in a pain point when I …
I've seen loads of business plans- and enterprise software ones were the worst- that used this kind of description and yet the founders were confused when you politely said you hadn't any idea what they actually sell. I blame the business academics drumming into folk that you "sell on benefits not features"- that works for some stuff but it kind of presupposes you have some idea what the stuff actually is!
putting together the clues, it appears to be scale-out NAS built on erasure code protection, perhaps with a RESTful API on top.
A reasonable concept. It will all come down to quality of implementation and not being too scary as a startup. 20ish people doesn't leave too many to answer the phone 24x7. Small object performance will kill them, so they'll need some adaptive handling of that.