back to article Lawyers of Mordor retreat from The Hobbit

It's doubles all round at The Hobbit boozer in Southampton at the news that the Saul Zaentz Company (SZC) has called off the lawyers of Mordor, who were attempting to take down the Portswood pub for trademark infringement. SZC wrote to The Hobbit pointing out it had "exclusive worldwide rights to motion picture, merchandising …

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  1. hi_robb
    Joke

    Well

    I think what the pub and public has managed to do here no mean feat...

    /Gets coat

  2. Jelliphiish

    the eleventh commandment

    "thou shalt not get caught"

    they did it to themselves, they did.

    1. TRT Silver badge
      Coat

      Re: the eleventh commandment

      Now that the pub has managed to draw so much attention to itself, it can only be a matter of time before the local council inspector appears insisting that he check the premises. Inadequate provision of a secondary fire escape route from the lounge area (cunningly named "Lothlorien") is sure to be a matter that will need to be addressed urgently. Elfen safety is of paramount nowadays.

      1. Big O
        Pint

        Re: the eleventh commandment

        I enjoyed that more than is reasonable, have an e-beer!

  3. TRT Silver badge
    Mushroom

    And the lawyers...

    sit back on their newly expanded hoard of gold, smaug grins on their faces.

    1. James O'Brien
      Trollface

      Re: And the lawyers...

      My precious, its my precious.....

      Troll cause, well you know, laywers tend to be hideous and deformed usually anyway

  4. Graham Marsden
    Coat

    Pity stayed their hand...

    ... "Pity we look like a bunch of arrogant and overbearing bastards" thought SZC

  5. Arrrggghh-otron

    $100?

    So if all they wanted was $100, surely an email stating that would have cost less than getting the lawyers involved?

    1. TRT Silver badge

      Re: $100?

      Or... They could have just given them a ring.

      1. Colin Millar
        Coat

        @ TRT

        SZT thought they had the ring? No wonder they sent the black riders after them.

        1. Thomas 4

          Re: @ TRT

          Be nice. Nazgul will only attempt to murder you and enslave your soul to Sauron. Completely different from copyright lawyers.

      2. Andrew Moore

        Re: $100?

        But that would bind them...

    2. Sir Cosmo Bonsor

      Re: $100?

      For all we know that's exactly what they did. Who can say. You know how effortlessly the internet suspends rational analysis of a situation when it gets a self-righteous bee in its bonnet.

      1. Arrrggghh-otron

        Re: $100?

        Very true...

      2. Captain Underpants
        Thumb Down

        Re: $100?

        No, actually, we know that's *not* what they did.

        If you refer, for instance, to the Beeb article on the topic at http://www.bbc.co.uk/news/uk-england-hampshire-17350103, for example, you'll see the following statement:

        "A letter from SZC asked it to remove all references to the characters."

        If they wanted a nominal licence fee on an annual basis, they could've easily added "alternatively if you wish to licence the usage of these characters for your premises, you can do so at a fee of $100 per annum, as per the enclosed contract".

        IMO, this is a case where they thought they could quietly strong-arm someone into either very expensive renovations or a heavily one-sided legal battle. The unexpected publicity has caused them to reconsider, since they know that they look like money-grabbing parasites. (I'm not saying they *are*, necessarily, since apparently they've held the rights since way back when the animated feature film came out, but I'm betting that comparatively few people will have bothered to do some research into other news stories, the background of the company concerned, or the areas for which they've registered the relevant trademarks...and to those folks who don't do that extra research, it looks more clear-cut.)

        1. Yet Another Anonymous coward Silver badge

          Re: $100?

          To be fair, they weren't just calling the pub 'the hobbit' after the novel. They had entirely decorated it, including the sign, with images and posters from the movie.

          Try doing that with Disney and see how far you get!

          A $100/year license to use all that sounds like a bargain.

          1. Captain Underpants
            Thumb Down

            Re: $100?

            @YAAC - Disney setting the Gold Standard for Corporate Bellendery Of Intergalactic Proportions doesn't really have anything to do with this though.

            Just because Disney are *even bigger* bellends than the crowd involved here doesn't mean bellend-like behaviour has been absent.

            1. TRT Silver badge

              "surely an email stating that would have cost less"

              Or even a Shadowfax.

            2. Andus McCoatover
              Windows

              ...Corporate Bellendery...

              Another keyboard gone down (via?) the tubes.

              Ta Muchly, Captain....oh, not another...SNORT!

    3. Vic

      Re: $100?

      > surely an email stating that would have cost less

      Of course it would.

      Asking for a fiver a month is lawyer-speak for "we fucked up and didn't realise how much backlash there would be",

      Vic.

      1. Vic

        Re: $100?

        Hmmm.

        Rumour Control has it that the pub is currently minded to reject the offer.

        My source is not always correct - but often enough that this really worries me...

        Vic.

  6. g e

    Double plus bonus!!!

    So, for £65-ish they get to keep the images of Frodo, etc, too? What a most excellent result.

    Of course the real tipping point was me saying I'd not take the family to see the 2 Hobbit(tm)(r)(p) movies, losing them 10 cinema tickets. Still not gonna go, though, MUHAHAHAH!!!!

    1. Anonymous Coward
      Anonymous Coward

      Re: Double plus bonus!!!

      Does the £65 offer also apply to copywritten Sky and Premier League logos/anthems?

    2. Anonymous Coward
      Mushroom

      Re: Double plus bonus!!!

      I was going to put off buying the LEGO sets. That's how SERIOUS this got.

  7. Purlieu

    Lawyers, lying lawyers, and more lying lawyers

    "The law says that unless you protect your trademark it becomes diluted and you can lose it." whined SZC as though trying to extract actual pity and sympathy out of the situation, like as if they are the victims

    "all it ever wanted was a nominal $100 fee" - perhaps if you'd said that up front, all this adverse publicity might have been avoided, but hey whatwould I know

    1. TRT Silver badge

      Re: Lawyers, lying lawyers, and more lying lawyers

      Send them a letter back suggesting they should bill the pony.

    2. Franklin

      Re: Lawyers, lying lawyers, and more lying lawyers

      Actually, and somewhat bizarrely, that's exactly what trademark law *does* say, at least here in the States. If a trademark owner becomes aware of trademark infringement and fails to take action against the infringer, the trademark owner can lose the trademark.

      It's a bit bonkers, really. A little like saying if I become aware that my roommate is stealing my silverware, and I don't boot him out for it, I can never own silverware again.

  8. Anonymous Coward
    Anonymous Coward

    Ta Ta Sceptic Tanks

    Back over the Atlantic you go

  9. Tegne
    Terminator

    Paying that 'Nominal' £100 could signify some binding contract..

    That could come back to bite them. Lawyers are devious like that.

  10. Jim 59

    To paraphrase -

    "The law (established by the legal profession) says that you must engage lawyers under a closed shop to persue any percieved infringement in this field no matter how trivial or ill-founded, or lawyers at a later date reserve the right to jeopardize and confiscate your trademark."

  11. Kevin Johnston

    I wonder

    Being a cast-iron cynic, could it be that the request for a nominal license fee was the first contact and someone in the discussions said 'how about we whip this up a bit'...promo for the pub, promo for the film...everyone gets their names in the paper and we all shake hands amicably at the end.

    Good script for a film there with the ruthless PR bod, the poor humble pub landlord/lady (single-parent family of course for added pathos). Throw in a romance between the PR bod's misunderstood rebel of a child and a local at the pub.

    Probably been done before but when did that stop Hollywood.

  12. Kebablog

    Wonder if they backed off the Hungry Hobbit Cafe in Birmingham who got similar letters.

    1. TRT Silver badge

      Only a problem...

      if they served potatoes... mashed 'em, boiled 'em or stuck 'em in a stew.

      1. Thomas 4
        Flame

        @TRT

        Die in a fire please. Slowly.

        I'd forgotten that wretched video until you brought it up. >:(

  13. Natalie Gritpants

    "If I’m ever in the neighbourhood I’ll stop in for a drink."

    Please do, preferably late on a Friday night. Also please announce who you are and what you tried to do/

  14. Anonymous Coward
    Anonymous Coward

    And our culture is sold back to us in $100 slices.

  15. Colin Morris

    Sherlock Holmes pub?

    Is the Sherlock Holmes pub near Charing Cross Tube station in London still going ? (I've been back in Manchester a few years now and haven't been for ages)

    Is that in any danger from money-grabbing demonic lawyers, too? World's gone mad in a handcart.

    1. Richard 45
      Pint

      Re: Sherlock Holmes pub?

      Yes, certainly as of a couple of years ago at least. They were doing a roaring trade from Japanese and American tourists. Good beer as well, for London anyway.

    2. John Brown (no body) Silver badge

      Re: Sherlock Holmes pub?

      Sir Arthur Conan Doyle died back in 1930. Copyright on his works expired in 2010. So long as they don't use images or references to films which may still be in copyright then they should be fine.

      1. Steven Roper

        "Copyright on his works expired in 2010"

        For now. Until Disney get copyright terms extended again to protect the Rat, then Sir Arthur's work goes right back into copyright for the next 500 years.

  16. Steve Knox
    Pint

    Trademark Law and Public Houses

    Two industries where dilution must be prevented at all costs.

  17. WonkoTheSane
    Trollface

    What should happen next...

    Sir Ian McKellen should insist on the premiere being held in Southampton, with the after-party held at the establishment in question.

    (Y'know - just to rub the lawyers noses in it).

  18. Martin Huizing
    Pint

    Check their website thehobbitpub.co.uk

    Looks like pretty any other pub, but they did use LOTR movies imagery. All in all a storm in a tea-cup, so to speak.

    So I am off. Where to, you might ask. Well... I'm off to open my own Hobbit themed restaurant/bar/pub complete with: Midgets dressed as hobbits and LOTR movie memorabilia hanging from every wall. Interior and exterior designed in old fashioned Hobbit-ville style, complete with rounded doors and low ceilings. LOTR style wands, staffs and weaponry available for the interested. And I only have to pay 100 dollar a year to be able to do this? Where do I sign!?

    Seems they don't want to get bad press before the opening of the Hobbit, in my opinion...

    "They come in pints?" (beer-icon reference)

    1. Jim Carter
      Trollface

      Re: Check their website thehobbitpub.co.uk

      They come in pints?

      I certainly do...

      1. Anonymous Coward
        Anonymous Coward

        Re: Check their website thehobbitpub.co.uk

        You come in pints?

        Me, I prefer women.

  19. Anonymous Coward
    Anonymous Coward

    They should haggle

    $100 still sounds like a lot to me when you have the whole inter-tubes on your side. If the lawyers want to save face that badly they'd probably settle for even less - and if what they say about the law requiring it is true, then surely $1 would suffice.

  20. Ian 55
    Pirate

    Remind us how much SZC paid Tolkein / his estate for the rights?

    Didn't the dodgy US copyright laws of the day mean Tolkein lost his US copyrights?

    1. Anonymous Coward
      Anonymous Coward

      Re: Remind us how much SZC paid Tolkein / his estate for the rights?

      Your reminder: publicly available from papers filed during litigation a number of years ago, for convenience here follows a summary of the situation you reference. (Citations to documents have been removed, but the information was largely taken from public sources. You likely won't find any public monetary figures published anywhere, but rest assured Zaentz did pay for certain rights, and was required by its licensor to actively go after infringers and enforce the Tolkien estate's rights):

      Sales of The Lord of the Rings continued to rise steadily until 1965, when it was learned that an American publisher, Ace Books, was planning to issue an unauthorized paperback edition without paying royalties. “Because of the confused state of American copyright at that time, the publisher doubtless thought that he could do this with impunity; and he also realized that such an edition would probably sell widely, especially among American students, who were already showing an interest in the book.”

      The unauthorized publication of The Lord of the Rings in June of 1965 by Ace in the U.S. presented Tolkien with major concerns, so that rather than rushing to lawyers right away, he was distracted from his successor works for six to nine months bothering with the situation. Tolkien’s attitude in the face of what he regarded as immoral appropriation can perhaps best be summed up by a comment in a letter to his son Christopher: “Wars are always lost, and The War always goes on, and it is no good growing faint.”

      Tolkien began to include a note in his replies to American fan letters telling them that the Ace book was not authorized and asking them to discourage sales of it. “This soon had a remarkable effect. American readers not only began to refuse to buy the Ace edition but demanded, often in forcible terms, that booksellers remove it from their shelves.”

      Tolkien’s authorized American publisher, Houghton Mifflin, planned to issue The Lord of the Ring in paperback in collaboration with Ballantine Books, but in order to register for copyright they would have to make changes, which was explained to Tolkien. Each authorized book, including the paperback edition of The Hobbit published by Ballantine since August 1965, and The Lord of the Rings published since October 1965, have carried Tolkien’s message: “This paperback edition and no other has been published with my consent and cooperation. Those who approve of courtesy (at least) to living authors will purchase it and no other.” Tolkien’s request provoked an immediate personal response in his readers, such as Vladimir Padunov, who wrote to Tolkien in March 1970, apologizing for having previously purchased the Ace edition without having provided any compensation to Tolkien.

      Word of the war being waged on the moral front was disseminated by diverse means, such as an April 1968 newsletter from the Florida state English teacher’s association. The controversy and subsequent consumer boycott of the pirated edition had been so widespread that it was noted even by The New York Times in January 1967.

      The Ace paperback edition quickly lost the market to the authorized “official” edition. As a result of unprecedented consumer pressure on booksellers, and the Science Fiction Writers of America applying its influential pressure on Ace, sales of the Ace version began to fall sharply for the rest of 1965. Ace finally offered to pay Tolkien a royalty for every copy that they had sold, and promised to not reprint after existing stock was exhausted. [ ... ]

      Professor Tolkien granted U.K. publisher George Allen & Unwin the exclusive license to publish The Hobbit and The Lord of the Rings. He also established trusts to exercise the author’s reserved rights, and in July 1969, during Tolkien’s lifetime, the trusts together with George Allen & Unwin, granted United Artists (UA) exclusive world-wide rights to use “the valuable name, character, symbol, design, likeness and visual representation of all characters, places, objects and events” of The Lord of the Rings and The Hobbit in motion pictures, sound recordings, television production, merchandising and non-printed matter. As a result, UA obtained the sole and exclusive right to use the name, character, symbol, design, likeness and visual representation of all characters, places, objects and events referred to in The Hobbit and The Lord of the Rings. UA also obtained all non-printed matter merchandising rights to use, and to license third parties to use, the names and marks of The Hobbit and The Lord of the Rings.

      Tolkien Enterprises is a wholly-owned subsidiary of The Saul Zaentz Company, whose motion picture and merchandising rights for Tolkien’s fanciful Middle-Earth characters were acquired from UA. As part of the purchase from UA after Tolkien’s death, Zaentz had also acquired the right to license others to use the Tolkien characters.

      Not only did all of Prof. Tolkien’s four children consent to the assignment from UA to Zaentz, they and publisher George Allen & Unwin specifically authorized exclusive use of the name “Tolkien Enterprises” in connection with the merchandising and licensing program.

      1. JaitcH
        Happy

        Re: Remind us how much SZC paid Tolkein / his estate for the rights?

        Great, informative post.

        Thank you,

  21. Richard 45
    Pirate

    Thomas the Tank

    The current rights owners for the Railway Series (Gullane (Thomas) Limited) are similarly just as grasping. Any pres railway with enough cash to licence Thomas to run kiddies' trains also have to jump through all sorts of hoops based on presentation and the like. So much so that several railways have devised their own child-friendly railway characters in very much a similar vein to the Railway Series, but not touching on Rev Awdry's creation. Rev W Awdry must be spinning in his grave at the way his books and characters have been lawyered-out in this way.

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