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They don't slip sh
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ite into your posts.
Twitter is now slipping ads directly into user "tweet streams," those personal "timelines" of mini-messages that have so captivated certain portions of the world population. On Monday, the company announced that it is now including "promoted tweets" – aka paid advertisements – in the timelines of those using HootSuite, a third …
"Since their introduction, users have engaged with Promoted Products on Twitter at rates that far exceed typical forms of online advertising,"
I would guess that the average Twitter user hasn't realised they are being fed advertisements yet. Perhaps rates will drop when they cotton on, or someone tells them.
Maybe it's time to get off twitter. We all can live without it, you know? Me and my friends (even at large) have a mailing list that was born il 1995 and is still online. Sure, we use facebook and twitter, but our mailing list is still there, still used, and ready to be used if we need to ditch facebook or twitter.
I find this funny. Finally the marketing/advert-pushing platform is now forcing it's way into peoples' own ego-messages. How long until the advertisers work out a way to make it look like their adverts are actually part of the posted message?
The only reason why marketing awareness has increased through Twitter is that people have been able to follow products that THEY ARE INTERESTED IN. Random marketing or encroaching on messages, especially when the adverts are likely to be incorrect interpretations of text in the messages, will just drive people away.
Advertising is just not going to continue being the big money-spinner in the world. Advertising can only do so much, and not-soon-enough more and more people will start getting like a few people I know - they avoid companies and products BECAUSE of their advertising.