Google behavioral ad targeter is a Smart Ass Google is handling its interest-based advertising behavioral ad targeting from a custom-built ad server known internally as Smart Ass, or smart ad serving system. According to a former Google employee, the system was under development as far back as 2006, and a second person with knowledge of the server says it was deployed …
Search for enough pr0n and Google will conveniently advertise sources for you automatically. Thanks.
And that also reveals the fundamental problem of any "interest related" advertising; pages which may be visited, information which may be sought reflect just a subset of what an on-line user's interests are in the real world. That presumptions read into what on-line activity means are often false.
Of course advertisers may not care, arguing that an ad to someone who may be interested is better than advertising to someone who may not be, but the whole caboodle could come crashing down if targeting doesn't result in revenue.
I'm quite surprised that anyone even clicks on adverts anyway. There are some excellent adverts I've seen but few I can recall what they were advertising or brand. Perhaps I'm just immune to adverts ?
I do a lot of research on a wide range of new topics, and so what I searched for yesterday is pretty much not what I am searching for today. Ads served up for yesterday's search patterns are going to be cold porridge as far as I am concerned. I guess I am in a sub-set, and that everybody else always searches for the same things day in, day out...
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