iPhone voted UK's 'coolest brand' The iPhone has been elected as Britain's "coolest brand", knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years. CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven …
*mourns the death of good taste*
austin martin is (blatently) > iPhone. whichever way you look at it. will an iPhone impress anyone? pft. no, everyone who wants an iPhone already has 2 (iPhone, a 3G) and STILL somehow feels the need for a 3GS... an A.M. on the other hand will make the [insert appropriate gender unspecific classy term] putty in yours ;)
My wife was told her trusty Samsung mobile (supplied by her employer) was being replaced by an iPhone. A week or so later she called me from work and said "guess what?" I guessed she now had her iPhone and she asked how I knew. I told her "it's easy to tell. You sound like you're talking through a drain pipe with a mouthful of cotton wool". I wondered if she was in the middle of giving her boss a BJ to say thanks for the small shiny object of delight but no, it always sounds like that.
PS She also said "look, it has a compass". I told her when i was a kid I had pair of shoes with a compass *and* animal footprints moulded into the heel. I win, iPhones suck arse.
Before you rant about a fanboi poll, think about it. If you ask lots of people which things they think are "cool" then OBVIOUSLY any products whit a FANBOI base (alternatively known as popular or desirable) will do well.
Its like talking about the fact that "niche" films aren't'" popular, because if they were "popular they would cease to be niche"
The British Brain Trust were asked? Well, I'd better just go out and do the morons' bidding!
I'll replace my HTC Hero and Nokia 6500 with an iPhone and iPhone 3GS, my laptop with a Macbook, my desktop with a Powermac, and my Crative Zen with an iPod touch. After I've replaced my brain and personal preferences with the say-so of a panel of self-important fuckwits.
Twunts, the lot of them.
I'm with you, the Veyron is way cooler than any other car. (Except maybe that '35 Duesenberg I saw at the museum the other day ...)
And I thought, based on what I'd heard on Top Gear, that the c*cks had moved from the BMW to the Aston Martin. Although around here, they tend to drive a Lexus or Prius.
Aston Martin and Apple are brands, so no issue there.
The iPhone and iPod however are product sold under a brand, NOT a brand in their own right. This is why they are correctly called the Apple iPod and the Apple iPhone.
When the voters don't know what they are voting on it's hard to take much head of the results.
... the type of people who make time to fill out a survey about something as banal as "cool brands" are also the type of people who are concerned about the brands of things, get seduced by shiny tat and also want to find time to justify their shiny tat by boasting about how cool it is.
The whole list just smacks of it... the type of lower class ideology of cool that marketeers feed off.
Utter fail.
This is a Vox Pop poll. Of course it's going to reflect what the masses (sheeple, chavs, whatever) think. Personally i'm surprised to see B&O, Vivienne Westwood and Tate Modern in there at all.
All this shows is some of my favourite (aspirational) brands (not Vivienne Westwood, obviously)are being devalued by appealing to iPhone owners!
Why do Register readers hate (and I mean really HATE, not just dislike a bit) the iPhone and iPhone users? While some people might have one because they think it makes them look cool, most people that have one do so because they (gasp) like the iPhone. I like the interface, I prefer the on-screen keyboard (on which I can type 40 wpm) to the physical keyboards on other smart phones, and I like that there's a large selection of apps available for it.
I had no real need for an iPhone for personal use, but I bought one because I was writing iPhone apps, and the simulator could only go so far. Since I got it though, I've come to like many aspects of it, and wouldn't trade it for another phone. There are some things I don't like, such as the fact that AT&T sucks, and you can't set the volume of an alarm separate from the general phone volume, but overall I really like it. If you don't like it, fine. There are plenty of other phones out there. There's no reason to make fun of people who do like it though.
BTW. @Rob - The Veyron? What's cool about the Veyron? It's ugly, expensive and heavy. Yeah, it's fast, but that doesn't make it cool. If I had to choose between an Aston and a Veyron, I'd choose the Veyron. But then I'd sell it, buy an Aston (a much cooler car), and have lots of cash left over. (btw, Aston Martin is much cooler than the iPhone. It's also an actual UK brand, unlike the iPhone)
...that the footballers from next year will be driving around in iPhones? They only ever seem to drive what's "coolest" at that time and immediately tackify it for everyone else. I have a feeling the new McLaren MP4-12C will have this issue (despite the F1-inspired geekname) along with the new Ferrari! (Which the company I notice, have appeared.)
I'd have an Aston any day over an iPhone, but why is Jaaaaag missing from there? Not enough footballers to qualify?
Does the iPhone look like it's from the 80's? No, and therefore it's not cool. It was cool for a while, but now that your idiot boss and his spotty oik of a teenage son both have them it's kinda lost its exclusivity.
What we're really talking about is the 'Conformists' top twenty brands you have to buy if you think that being cool means doing the same thing as everyone else who thinks they're cool (but aren't). Except the Aston Martin, obviously.
I'd suggest the coolest brand around right now is clearly the newly announced Lotus F1 team.
Out of the blue our FD received a brand-new, boxed iPhone 3G delivered to his home address - left unsigned-for!! (Maybe an addressing error or some kind of third party fraud attempt?). He thought it was a mistake by us IT bods and, anyway, being a Blackberry sheep he sent it 'back' to our offices, unopened.
We couldn't wait to get rid of it (box still unopened) ASAP, so we contacted O2 and it's gone.
weDon't either - even when they fall in our laps!
hahaha, look at these comments. jealous "widowz" fanbois crying out loud a dry river.
the results of the survey are a fact and whether you like it or not. the iPhone Is certainly NOT "Why the iphone will fail and fail badly"
In fact, i suggest you take this news, roll it and smoke it slowly.
Whilst you're using your energy to bash and criticize anything apple does, know that its popularity and market share are growing slowly but surely.
the world laughed at apple when they introduced the iphone and some even predicted a major failure. now, the whole cell phone industry is playing catch up.
Have some sense of fairness in your thinking. don't just be stubborned nerds with a diet to match.
Nah, an Aston is cooler than a Bugatti Veyron. Using the KST "Top Gear cool wall" test methodology, she'd recognise the car as an Aston and instantly end up in bed with you (appropriately enough, some stages ommitted), whereas the Bugatti you'd have to point out its 1001 horsepower, its 10 radiators, that it lowers itself in motion, etc.
Using the same methodology the iPhone is instantly uncool as at least one of the Top Gear cast have an iPhone (Jeremy, and with his hair I'd expect Hammond to have one too).
Anyway, iPhone is never going to be cooler than an Aston. Proofs- pull up outside a pub with an Aston and make a call on your iPhone. Which one gets the most attention?
Alternatively, say the following phrases-
"Lets go out to dinner in the Aston"
"Hey, I'm out for dinner. Call me back on my iPhone"
Which one makes you sound like a twat?
How about- picture the following in a Bond movie.
"I'd have a bottle of Dom Perignon '53 (not served over a temperature of 38F... and I'll have some earmuffs to go with the Beatles soundtrack too)"
"Which wine do I want? Gimme a minute- there's an app for that on my iPhone..." or
"hey, look how this thing zooms pictures!"
or how about the slightly sillier
"Now pay attention 007. You'll be equipped with an iPhone 3Gs with modifications. See this red button? Whatever you do don't press it."
"Oh, and why not?"
"Because it's rigged to blow up."
"A one-button self destruct? You're joking!"
"Well, some steps have been ommitted..."
Anyway, the demographic for this is clearly art/media students, or possibly people from a small area of London. No-one else would say "coolest brand? Hmm... the Tate Modern art gallery. Yeah."
What's the big deal about multi touch? I mean, apart from zooming in and out of photo's, what else does it do? People make it sound like the coming of the holy grail, but unless you work for CSI, zooming in on suspects faces, what's the big kerfuffle?
As for the popularity thing, you watch how many American shows have their actors caressing iPhones - maybe even a few Brit shows (hide the logo, you still know what you're looking at), and you try giving your kid an MP3 player when everyone at their school has an iPod - his love will turn to hate in milli seconds.
Plus, of course, you've got the dumbing down of Western civilisation to look at too.
Hur dur, Catherine Willows got iPhone, pretty. Me want...
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