Netflix and Microsoft; no suprise
Just happens that the CEO of netflix is on the board of MS; and surprise, surprise, Microsoft plays nice with Netflix and Netflix suddenly decides that Silverlight is better than sliced bread.
Meanwhile Neflix clients have to put up with yet another plug in that they didn't ask for, because of these sorts of executive back-scratching deals. And Microsoft partners who might offer streaming get screwed.
http://seattletimes.nwsource.com/html/businesstechnology/2003637478_msftboard27.html