Nevermind, it's more garbage from the minds behind the infamous spyware, Kazaa, and it's spawn, Skype. If a player has Joost embedded in it I'd expect a big warning label on the box. "Warning: Contains Joost"
Joost a moment
The problem is allowing people to download a piece of software for a PC they already own that has a broadband connection right next to it that enables them to try the Joost 'service' is easy. Getting a company to manufacture a device, with no proven market, that needs to be connected to your living room TV and to your broadband and have a customer pay for it... is very very different indeed!
Looks like a very tough old hill to climb to me... and then there is the problem of bandwidth and cost. The vast majority of people are on so called 'unlimited' broadband from their provider... the problem is they are in reality very much 'limited'! ...and lastly there is nothing worth watching on Joost... bit of a problem that!
How does it help?
Chucking Joost into gadgets is hardly going to increase your broadband speed just so it can play the videos.
Integration with 42" TVs is only going to send the bandwidth requirements up still further, or should we all be happy watching a tiny little heavily compressed blocky picture blown up to a 42" screen size? !
What's the betting that such hardware will still need a PC to connect to via USB like Skype phones ;)
Proprietary and useless junk just with nice marketing. Same as Skype.