Wall Street Journal Article
http://online.wsj.com/article/SB10001424052748703315404575250921648983384.html
"Apple still accounted for only 5% of Japan's 34 million new handsets sold in the past fiscal year, but its market share of phone shipments climbed, while those of bigger rivals Panasonic Corp. and NEC Corp. fell."
So Apple success here would seem to be dramatically overstated.
It's not Apple who're killing them in Japan, it's Samsung.
You can't be a 2nd tier industrial supplier and a 3rd tier consumer products company and just get by on being big and having a few existing customers anymore.
Nobody says - I would like an iPhone but I'll settle for a not as good NEC smartphone instead because ... why ? .....