The fine should have been 10 billion € a month, for life.
Keep in mind that Intel did this specifically during the years when AMD's parts were generally superior. AMD added sigmificantly to x86 during the years that Intel was doing the Itanic circle-jerk with HP.
The intended, actual and successfully eliminated victim was competition - primarily AMD, but also Transmeta and other small companies. Because of the size difference, keeping 1€ out of AMD hands was worth more than 50€ to Intel (a mute point, since Intel actually made money from the scam anyway).
Directly because of Intel's criminal actions, AMD did not receive the profits it had earned - profits AMD (and, e.g., Transmeta) would have used to add design staff, and build or update chip fabs. Maybe even do some marketing.
Now that Intel has been able to add the engineers and fabs that AMD earned to its monopoly, each and every day Intel steals more of AMDs money and share. They're not stealing from Transmeta anymore, since they cheated them into their grave.
Of course, Intel's actions would have been completely legal if it wasn't a monopoly. But this kind of fraud only works when you have a protected monopoly (AMD was crying foul all the way through the period to - surprise - absolutely no effect).
In addition, Intel used many of its stolen billions to build a 'backup Intel' in Israel where it is now completely out of the reach of American and EU regulations and regulators.
So as long as they stay out of gaol, Intel executives will be partying.